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Degree Requirements for the Advertising/Public Relations Specialization in the Communication Major, Catalog Year 2006/Alumni Class of 2010

Communication Dept.
Advising Sheet
Degree Audit
Form
The Bachelor of Arts Degree in Communication requires 40 courses:
Requirements 1-17. See Liberal Arts Core.

18. Choose
CM 226 Introduction to Advertising -OR-

CM 227 Introduction to Public Relations

19-20-21.  Choose 3 from:
WR 200 (or WR 201 by invitation) Creative Eye
CM 203 Introduction to Communication
CM 222 Graphics I
CM 223 Journalism I: Basic News Writing
CM 224 Digital Video Production I: Short Forms
CM 226 Introduction to Advertising
CM 227 Introduction to Public Relations
CM 290 Public Speaking

22-23-24. Choose 3 from:
CM 314 Communication Research (prereq: CM 226 or CM 227)
CM 350 Advertising Copy Writing (prereq: CM 226)
CM 352 Graphics II
CM 354 Writing for Public Relations (prereq: CM 227)
CM 355 Advertising Management (prereq: CM 226)
CM 356 Case Studies in Public Relations (prereq: CM 227)

25-26-27-28-29.
Choose 5 CM or WR courses at Level 300 or Level 400.

30. Choose CM 403 Senior Seminar in Advertising
(prereq: CM 226, CM 314 or CM350 or CM 355)
-OR-
CM 404 Senior Seminar in Public Relations
(prereq: CM 227, CM 314 or CM 354 or CM 356)

31-32-33. Restricted electives: choose any 3 non-CM courses.

34-35-36-37-38-39-40. Free electives: choose any 7 courses.

NOTE -- Students in the Advertising and Public Relations specialization are strongly urged to consider minoring in marketing or business.

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