Home > Communication > Curriculum > Advertising & PR
Curriculum
Opportunities
Quick Links
Resources
Student Activities

Requirements for Communication Minor
Advertising & Public Relations Specialization
Catalog Year 2006 / Alumni Class of 2010

1. Choose
CM 226 Introduction to Advertising -OR-

CM 227 Introduction to Public Relations

2. Choose one additional CM course at Level 200.

3-4-5. Choose 3 from:
CM 314 Communication Research (prereq: CM 226 or CM 227)
CM 350 Advertising Copy Writing (prereq: CM 226)
CM 352 Graphics II
CM 354 Writing for Public Relations (prereq: CM 227)
CM 355 Advertising Management (prereq: CM 226)
CM 356 Case Studies in Public Relations (prereq: CM 227)
CM 384 Book Marketing and Promotion

6. Choose one additional CM course at Level 300 or Level 400.

7. Choose CM 403 Senior Seminar in Advertising
(prereq: CM 226, CM 314 or CM350 or CM 355)
-OR-
CM 404 Senior Seminar in Public Relations
(prereq: CM 227, CM 314 or CM 354 or CM 356)

Loyola College in Maryland. All Rights Reserved