Prof. Gregory Hoplamazian to Join the Loyola University Communication Dept.
in Fall 2011

Prof. Gregory Hoplamazian comes to us from Ohio State, where has been working on his doctorate in communication, which he plans to finish by the summer.  He has experience teaching strategic communication, persuasion, visual communication, and advertising effects.  

His research interests center around issues of race, social status, and identity in advertising media. In particular he is interested in understanding how viewers identify with advertising characters, and how this impacts advertising responses.

After completing his undergraduate work at Penn State in 2004, Greg worked in his family’s greenhouse business for two years before returning to school to pursue a Ph.D. in communication.  While at Ohio State, Greg taught a range of communication courses, receiving the department’s graduate student teaching award in 2008. 

Greg’s research has investigated race and social status as cues in advertising, how Black ethnic identity moderates responses to tobacco marketing, and how stereotypical portrayals in advertising can influence viewer self-esteem.  Greg is also interested in how new media technologies are incorporated into our overall repertoire of media use.

Greg thoroughly enjoys the teaching and research that he does, and is excited about the prospect of sharing his energy with Loyola students and colleagues, beginning next year. As a native to the Philadelphia suburbs, he is happy to return to the East Coast where people know the Jersey shore as a summer vacation spot, not a TV show.