Communication - Advertising/Public Relations

Advertising/public relations is a specialization in the communication major. Loyola's communication major is compatible with minors in many other fields, but students often find the marketing minor especially valuable to ground their communication studies in a solid understanding of the business world.

Faculty members include journalists, advertising and public relations professionals, documentary filmmakers, radio professionals, and Web site developers. Visiting faculty include Mark Bowden, a Loyola alumnus and author of best-selling books, Black Hawk Down, Killing Pablo, and Guests of the Ayatollah; Tim Tooten, award-winning television journalist for WBAL-TV 11 Baltimore; and Reagan Warfield, Loyola alum and morning host for MIX 106.5 Baltimore.

Our communication classes typically have 17 or fewer students, and there is open and ready access to the latest computer technology in our state-of-the-art media labs, radio and television stations, which are regularly upgraded to maintain professional standards. Faculty teach the latest techniques in computer graphics, interactive media design, news writing and gathering, publication design, audio and video production and animation. The high degree of verbal, computer and visual literacy of our students shows in the portfolios they bring to their internship and job interviews.

Co-Curricular Opportunities

Students work closely with communication department faculty and staff to build their skills and portfolios in several optional media organizations that provide professional-caliber experience and professional networking opportunities right on campus, including the Public Relations Student Society of America, Advertising Club, WLOY-Radio, GreyComm Studios TV, The Greyhound student newspaper, and the student online magazine Loyola Pound.

A unique opportunity especially for communication students is Apprentice House - the only book publisher in the country run by undergraduates. Apprentice House editors develop book manuscripts for publication, design cover and layout, and execute marketing and promotion.