As a professor of marketing in Loyola’s Sellinger School of Business and Management, Dr. Gerard Athaide is passionate about innovation. His courses focus on innovation in new product development and innovation management with an emphasis on the commercialization of technology-based innovations for undergraduate, graduate, and executive MBA programs at Loyola; he has also designed and led workshops and seminars on these topics for senior marketing executives around the globe. Dr. Athaide has published several articles on the commercialization of technology-based innovations and the determinants of effective brand names for new products; in February 2017, he was selected as a Fulbright Specialist to help international universities develop their innovation capabilities. Dr. Athaide received his Ph.D. and M.B.A. in Marketing from Syracuse University.
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More than "teaching" innovation, my approach is to guide students toward being innovative.
Professor of literacy education Dr. Zisselsberger aims to understand and improve the literacy development of culturally diverse learners
A professor of communication and African and American Studies, Dr. Whitehead focuses on how race, class, and gender coalesce in American classrooms
Rachel Grover, Ph.D., has taught psychology at Loyola for over a decade, including courses in her favorite topic: heterosocial competence