MK348.Z1: International Marketing Undergraduate European Study Tour

This course involves a 2-week study tour with visits to companies in Italy, Germany, and Austria.  Tentative** visits include:

• The BMW Dingolfing plant near Munich, Germany
• SKIN Fine Leather Fashion in Rome, Italy
• Innsbruck Tourism Board in Innsbruck, Austria
• Other representative company/organizational visits include Johnson & Johnson (Rome), Adobe (Munich) and Riedel Glassworks in Kufstein, Austria

Other Highlights of the 2013 Tour are:

• Historic and cultural visits including Tyrolean Lantern Hike (Innsbruck) and Dachau Memorial
  (near Munich).
• Use of iPads during the abroad component of the course.
• This course counts toward the Experiential Learning Requirement for business & accounting majors.

Students registering for the course will be required to attend 5 pre-trip classes, complete a journal of observations and lessons learned, prepare a presentation on an international marketing topic, and attend all site visits.

Tuition for this course is included in the Spring 2013 Tuition.  The $4795 covers travel expenses (i.e., it is not covered by tuition) with a $500 non-refundable deposit due in November 2012 and the remaining balance due in January 2013.  To register, enroll in this course during Fall registration.  Course is restricted to accounting and business majors and marketing minors.  MK240 is a pre-requisite or co-requisite (with Marketing Department Chair permission) for this course.  Finally, Loyola requires a minimum GPA of 2.500 to enroll in any course with a study tour component.

Dr. Richard Klink, Professor of Marketing, will lead the tour.  For more information, please contact Dr. Klink in Sellinger Hall 411 or at ext. 5546 or at rklink@loyola.edu.

* Price is subject to change.  Price includes first class hotel accommodations, hotel continental breakfasts, airfare & overland transportation, and course reading materials. Other meals, passport fees, and health and accident insurance are not included.

** All site visits and schedule are subject to change. Please note that this course may be cancelled if fewer than 26 students enroll.