MK348.Z1: International Marketing Undergraduate Study Tour 2016
This 3 credit marketing course is designed to give students firsthand knowledge & experience into international marketing strategy. It consists of 5 pre-trip classes during the spring semester on Loyola’s campus, followed by a 9 day study tour to Spain over spring break. The course emphasizes direct interactions with business and marketing professionals at organizations such as: Ogilvy & Mather Advertising, Codorniu Winery, ESADE and more.*
“I want to thank you again for the amazing trip to Europe. I can honestly say that I not only learned a lot about international marketing, but was also able to make 27 new friends while doing it. This trip has been the best experience of my life and I will never forget it.” — Former MK348 Student
Program Cost with airfare:
The $3765 covers travel expenses that are not covered by tuition. A non-refundable deposit of 50% is due by Oct. 12, 2015 with the remaining balance due Nov. 13, 2015
Price includes first class hotel accommodations, hotel continental breakfasts, airfare & land transportation, and course reading materials. Other meals, passport fees, and health and accident insurance are not included.
Course is restricted to accounting and business majors and marketing minors. MK240 is a pre-requisite or co-requisite. Note Loyola requires a minimum GPA of 2.50 to enroll in any course with a study tour component.
Dr. Richard Klink, Professor of Marketing, will lead the tour. For more information, please contact Dr. Klink in Sellinger Hall 411 or at ext. 5546 or at firstname.lastname@example.org
* All site visits and schedule are subject to change. Please note that this course may be cancelled if fewer than 20 students enroll.
** Price is subject to change.