Loyola University Maryland

European Study Tour

European Study Tour

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MK348.Z1: International Marketing Undergraduate European Study Tour

This Spring course involves a 13-day study tour with visits to companies in Germany, Czech Republic and Austria. 

Representative Company Visits include: BMW, Red Bull, Riedel Glass, Adobe, Swarovski Crystal and Avast!

BMW Logo red-bull-logo  adobe-logo  swarovski

Other Highlights include: Historic and cultural visits including Tyrolean Lantern Hike (Innsbruck) and Dachau Memorial (near Munich). Use of iPads during the abroad component of the course.  Students registering for the course will be required to attend 5 pre-trip classes, complete a journal of observations and lessons learned, prepare a presentation on an international marketing topic, and attend all site visits.


Tuition for this course is included in the Spring 2015 Tuition.  The $4730 covers travel expenses (i.e., it is not covered by tuition) with a $500 non-refundable deposit due in November 2014 and the remaining balance due in January 2015.  To register, enroll in this course during Fall registration.  Course is restricted to accounting and business majors and marketing minors.  MK240 is a pre-requisite or co-requisite (with Marketing Department Chair permission) for this course.  Finally, Loyola requires a minimum GPA of 2.50 to enroll in any course with a study tour component.

Dr. Richard Klink, Professor of Marketing, will lead the tour.  For more information, please contact Dr. Klink in Sellinger Hall 411 or at ext. 5546 or at rklink@loyola.edu.

  group-presentation   dinner

* Price is subject to change.  Price includes first class hotel accommodations, hotel continental breakfasts, airfare & overland transportation, and course reading materials. Other meals, passport fees, and health and accident insurance are not included. 
** All site visits and schedule are subject to change. Please note that this course may be cancelled if fewer than 26 students enroll.