Loyola University Maryland

Emerging Media

Summer Residency
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Emerging Media Residency Courses

The Loyola University Maryland emerging media residency courses take place each summer, Monday through Friday. Students attending receive hands-on learning with certification training, field trips, expert panels and more. For the convenience of students traveling from outside the Baltimore area, housing options are available.

Week One: ME602 Content Creation Seminar

What should you consider when creating content for social media? This course answers that question through a series of modules developed for students to create and manage content. Our modules, taught by practitioners in the field, focus on video, podcasting, infographics, Google AdWords, Search Engine Optimization, and more.

Monday

  • Morning - SEO
  • Afternoon - YouTube

Tuesday

  • Morning -  Video Part I
  • Afternoon - Podcasting Part I

Wednesday

  • Morning - Video Part II
  • Afternoon - Podcasting Part II

Thursday

  • Morning - Infographics
  • Afternoon - Google AdWords

Friday

  • Project Work Day

Week Two: ME701 Ethics in Emerging Media Seminar

Ethical issues are examined, from the use of new media for sourcing in journalism to product and brand promotion. Students engage in discussions about their ethical beliefs as they relate to our ever-changing, technologically-based society. Students examine social media policies of corporations, government, and nonprofit organizations.

Monday

  • Morning - In-class lecture and discussion
  • Afternoon - Nonprofit management panel

Tuesday

  • Morning - Field trip to the Ravens Headquarters for crisis communication management
  • Afternoon - In-class lecture and discussion

Wednesday

  • Morning - In-class lecture and discussion
  • Afternoon - First-responders panel with Baltimore City Police and Fire Departments

Thursday

  • All Day - Field trip to Library of Congress

Testimonials

  • Beth Awalt - Social media coordinator
  • Reagan Warfield - CBS Radio Host
  • Michelle Manzo - Video Producer