Loyola University Maryland

Emerging Media

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Dr. Greg Hoplamazian

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Assistant Professor, Department of Communication

Twitter: @greghoplamazian
Web: www.researchgate.net/profile/Gregory_Hoplamazian

Education

Ph.D., Communication, Ohio State Univeristy

Current Research

Consumer Responses to Advertising Models and Cultural Cues in Online Advertising, Media Measurement in an Age of Mobility, and College Student News Consumption: The Niches of Mobile and Traditional Media

Interests in Emerging Media

The issue of assessing an organization's return on investment (ROI) regarding their social media activity. My current interests here involve research and writing concerning the concepts and logic behind social media measurement in order to equip my students with the ability to make informed decisions about how best to assess the effectiveness of and response to online campaigns.