Loyola University Maryland

The Career Center

Marketing

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Overview of Major
Potential Job Titles
Examples of Internships
Possible Career Fields
Possible Work Settings
Important Skills and Abilities
Sample Web Resources
Sample Graduate Programs Pursued by Marketing Majors
Where They Got Hired: Marketing, Class of 2015  

Overview of Major

The study of marketing includes marketing principles, principles of selling, consumer behavior, advertising, marketing management and international marketing. Upon graduation, graduates have pursued employment opportunities in advertising, public relations, sales, and finance.

Resources

Potential Job Titles

  • Advertising Account Manager
  • Visual Merchandiser
  • Assistant Network Buyer
  • Graphics Administrator
  • Account Coordinator
  • Sales Analyst
  • Project Management Associate
  • Purchasing Manager
  • Special Events Associate
  • Market Research Analyst
  • Financial Advisor
  • Inside Sales Representative
  • Market Development Representative
  • Securities Broker
  • Planning and Allocation Analyst
  • Financial Planner
  • Communications Assistant
  • Insurance Claim Examiner

Examples of Internships

  • 610 WIP Sports Radio
  • Himmelrich PR
  • Baltimore Magazine
  • Legg Mason
  • Baltimore Orioles
  • Merrill Lynch
  • Stanley Black & Decker
  • MTV Networks
  • Comcast Spectacor (Philadelphia Flyers)
  • Novartis Pharmaceuticals Corporation
  • Cystic Fibrosis Foundation
  • Smith Barney
  • Distinctive Solutions, Inc.
  • The Leukemia & Lymphoma Society
  • Fedway Associates, Inc.
  • Under Armour

Possible Career Fields

Market Research

Sales

  • Industrial sales
  • Consumer product sales
  • Financial services sales
  • Services sales
  • Advertising sales

Customer Relations

Purchasing/Procurement

Retail

  • Buying
  • Store management

Banking

  • Commercial lending
  • Branch management
  • Operations

Brand Management
 

Possible Work Settings

  • Non-profits
  • Financial & insurance companies
  • Consulting firms
  • Print & electronic media
  • Government organizations
  • Hospitals
  • Educational institutions
  • Department & specialty stores
  • Commercial/Savings banks
  • Credit unions
  • Service providers
  • Savings/Loan associations
  • Consumer goods
  • Marketing research firms

Important Skills and Abilities

  • Written & verbal communication
  • Interpersonal
  • Leadership
  • Analytical
  • Sales
  • Work well under pressure
  • Customer service
  • Creativity
  • Assertiveness
  • Problem solving
  • Team player
  • Organized

Sample Web Resources

Sample Graduate Programs Pursued by Marketing Majors

  • MBA, Finance
  • MBA, Marketing
  • MS, Journalism
  • MBA, Healthcare Management
  • JD
  • MBA, Accounting
  • Higher Education Administration
  • MBA, International Business

Where They Got Hired: Marketing, Class of 2015

The Career Center at Loyola University Maryland conducts an annual follow-up survey with new Loyola graduates between six and nine months after Commencement to paint a comprehensive picture of the professional paths each class has chosen. Nearly 86 percent of the Class of 2015 responded to the survey.

Here's a snapshot of where our 2015 marketing majors were hired or went on to graduate school:

Companies

ADP - Account Relationship Manager
Aerotek - Recruiter
Ambridge Partners - Underwriting Associate
AmeriHealth Caritas - Sales Support Analyst
AOL - AOL.com & Lifestyle Fellow
B&B South - Assistant Buyer
Baltimore Sun Media Group - Media Sales Associate (2)
Cvent - Sales Associate
EMC - Marketing Development Program
Fidelity Investments - College Associate
Gesagney LLC - Day to Day Manager
HBO - Account Assistant
Hudson Rouge - Assistant Media Planner
Insight Global - Account Manager
J. Walter Thompson Worldwide - Account Associate
Jack & Jill Children's Center - Marketing Coordinator
Jet Blue Airways - Brand Coordinator
JPMorgan - Corporate Actions Specialist
JPMorgan Chase - Marketing Analyst
Likeable Media - Associate Community Manager
Lotame Data - Operations Analyst
Lululemon Athletica - Key Leader (Educator)
MEC - Account Assistant
Meredith Corporation - Sales Assistant, Better Homes & Gardens, Marketing & Promotions Coordinator
Morgan Stanley - Analyst (2), Operations Analyst (3), Collateral Management Analyst
Mutual of Omaha - Training and Recruiting Specialist
My Eye Media - Receptionist
NBCUniversal, Inc. Sales Assistant, Marketing Planner
Neo@Oglivy (Oglivy & Mather) - Assistant Search Planner
NFP Corporate Services - Benefit Coordinator
OneMain Financial - BP & A Analyst
Pegasus Home Fashions - Sr. Account Manager
Penske Truck Leasing - Rental Representatives 
Power Plant Live! - Promotional Builder
Rent the Runway - Customer Insights Assistant
Salesforce - Solution Engineer
SAP - Global Service Market
Script Relief LLC - Business Development Coordinator
Showtime - Production Assistant
SocialChorus - Market Development Representative
St. Gabriel's College - Volunteer Teacher
Stanley Black & Decker - Sales & Marketing Specialist (2)
The Hackerati - Marketing Coordinator
ThriveHive - Customer Service
UMWW - Associate, Integrated Investment
Under Armour - Customer Service Representative
UPS - User Support Specialist
Wayfair - Sales and Service Consultant
Winged Keel Group - Human Resources Assistant
Yelp! - Account Executive (2)

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