Loyola University Maryland

The Career Center

Marketing

image divider

Overview of major
Potential job titles
Examples of internships
Possible career fields
Possible work settings
Important skills and abilities
Sample web resources
Print resources
Sample graduate programs pursued by Marketing majors
Where they got hired: Marketing, Class of 2013  

Overview of major

The study of marketing includes marketing principles, principles of selling, consumer behavior, advertising, marketing management and international marketing. Upon graduation, graduates have pursued employment opportunities in advertising, public relations, sales, and finance.

Resources

Potential job titles

  • Advertising Account Manager
  • Visual Merchandiser
  • Assistant Network Buyer
  • Graphics Administrator
  • Account Coordinator
  • Sales Analyst
  • Project Management Associate
  • Purchasing Manager
  • Special Events Associate
  • Market Research Analyst
  • Financial Advisor
  • Inside Sales Representative
  • Market Development Representative
  • Securities Broker
  • Planning and Allocation Analyst
  • Financial Planner
  • Communications Assistant
  • Insurance Claim Examiner

Examples of internships

  • 610 WIP Sports Radio
  • Himmelrich PR
  • Baltimore Magazine
  • Legg Mason
  • Baltimore Orioles
  • Merrill Lynch
  • Stanley Black & Decker
  • MTV Networks
  • Comcast Spectacor (Philadelphia Flyers)
  • Novartis Pharmaceuticals Corporation
  • Cystic Fibrosis Foundation
  • Smith Barney
  • Distinctive Solutions, Inc.
  • The Leukemia & Lymphoma Society
  • Fedway Associates, Inc.
  • Under Armour

Possible career fields

Market Research

Sales

  • Industrial sales
  • Consumer product sales
  • Financial services sales
  • Services sales
  • Advertising sales

Customer Relations

Purchasing/Procurement

Retail

  • Buying
  • Store management

Banking

  • Commercial lending
  • Branch management
  • Operations

Brand Management
 

Possible work settings

  • Non-profits
  • Financial & insurance companies
  • Consulting firms
  • Print & electronic media
  • Government organizations
  • Hospitals
  • Educational institutions
  • Department & specialty stores
  • Commercial/Savings banks
  • Credit unions
  • Service providers
  • Savings/Loan associations
  • Consumer goods
  • Marketing research firms

Important skills and abilities

  • Written & verbal communication
  • Interpersonal
  • Leadership
  • Analytical
  • Sales
  • Work well under pressure
  • Customer service
  • Creativity
  • Assertiveness
  • Problem solving
  • Team player
  • Organized

Sample web resources

Print resources

(All available in the Career Resource Library in The Career Center)

  • Great Jobs for Business Majors (BUS Category)
  • Consulting (BUS Category)
  • Career in Finance (BUS Category)
  • Career Opportunities in Advertising and Public Relations (COM Category)
  • Quick Guide to College Majors and Careers (CP Section)
  • Best 296 Business Schools (Grad Section)
  • The Business School Buzz Back (Grad Section)
  • How to Write a Winning Personal Statement for Graduate and Professional School (Grad Section)
  • Graduate Programs: Business, Education, Health, Information Studies, Law & Social Work (Grad Section)

Sample graduate programs pursued by Marketing majors

  • MBA, Finance
  • MBA, Marketing
  • MS, Journalism
  • MBA, Healthcare Management
  • JD
  • MBA, Accounting
  • Higher Education Administration
  • MBA, International Business

Where they got hired: Marketing, Class of 2013

The Career Center at Loyola University Maryland conducts an annual follow-up survey with new Loyola graduates between six and nine months after Commencement to paint a comprehensive picture of the professional paths each class has chosen. Nearly 85 percent of the Class of 2013 responded to the survey.

Here's a snapshot of where our 2013 marketing majors were hired or went on to graduate school:

Companies

2U, Inc. - web marketing coordinator
ADP, Inc. - associate district manager-small  business consultant
AFLAC - agent
Altus Partners, Inc. - assistant account executive
Ballet Jewels - production coordinator-merchandise
BMW of North America - direct marketing specialist
Borrow Baby Couture - marketing director
Bozzuto Group - sales and marketing associate
Brafton, Inc. - content marketing strategist
Brand Connections - merchandise assistant
Briggs & Stratton - digital marketing content coordinator
Centric Business Systems - account representative
Centron - assistant account representative
CIEE Teach Abroad - english teacher
Coach - merchandise assistant
Colangelo Synergy Marketing - project manager
Crossmedia - media intern
Donato, Inc. - consultant
Douglas Eliman Property Management - assistant property manager
EMC Corporation - business development
GMP Securities LLC - sales assistant
Greenwich Associates - marketing account manager
Grove Commerce - quality assurance coordinator
IMG - strategic planning associate
Initiative - assistant buyer-print
Insight Global - recruiter
Johnson & Johnson - sales leadership development program
Knowledgent - consultant
Lehigh Valley Wildland Conservancy - safety team member
Lord & Taylor - merchandise assistant (2)
Market Research Partners - account representative
Maxus - assistant buyer
MediaCom - assistant network buyer
MetLife - new business analyst
Mile One Automotive - marketing coordinator
Mindshare - advertising operations associate
MYIPCOM - network technician
NBTY - SEO coordinator-Vitamin World
New Jersey State Republican Committee - intern
Power Home Remodeling - outbound marketer
Quickcom Global - marketing planner
Quidsi, Inc. (subsidiary of Amazon) - search guide associate
RAPP - assistant account manager
Sheldon Calvary Camp - camp services supervisor
Sherwin-Williams - management trainee
Simon & Schuster - marketing assistant for Gallery Books
St. Gabriel's College - teacher
Stanley Black & Decker, Inc. - DEWALT assistant brand manager, sales & marketing development program
Synchronoss Technologies - business process analyst
T. Rowe Price - investment specialist
Telemundo Media - advertising sales assistant
Videology - account manager intern
WGN America - sales assistant
Waterfront Promotional Merchandising - account executive
XST Marketing - account executive

Graduate/Professional Schools

Georgetown University - Master of Professional Studies in Strategic Marketing
Loyola University Maryland - M.A., Emerging Media (2)

Hire Loyola Logo

Loyola Career Navigator