Overview of major
Potential job titles
Examples of internships
Possible career fields
Possible work settings
Important skills and abilities
Sample web resources
Print resources
Sample graduate programs pursued by Marketing majors

Overview of major

The study of marketing includes marketing principles, principles of selling, consumer behavior, advertising, marketing management and international marketing. Upon graduation, graduates have pursued employment opportunities in advertising, public relations, sales, and finance.

Resources

• Marketing Department Site
• Course Catalogue
• Academic Advising and Support Center

Potential job titles

• Advertising Account Manager
• Visual Merchandiser
• Assistant Network Buyer
• Graphics Administrator
• Account Coordinator
• Sales Analyst
• Project Management Associate
• Purchasing Manager
• Special Events Associate
• Market Research Analyst
• Financial Advisor
• Inside Sales Representative
• Market Development Representative
• Securities Broker
• Planning and Allocation Analyst
• Financial Planner
• Communications Assistant
• Insurance Claim Examiner

Examples of internships

• 610 WIP Sports Radio
• Himmelrich PR
• Baltimore Magazine
• Legg Mason
• Baltimore Orioles
• Merrill Lynch
• Stanley Black & Decker
• MTV Networks
• Comcast Spectacor (Philadelphia Flyers)
• Novartis Pharmaceuticals Corporation
• Cystic Fibrosis Foundation
• Smith Barney
• Distinctive Solutions, Inc.
• The Leukemia & Lymphoma Society
• Fedway Associates, Inc.
• Under Armour

Possible career fields

Market Research 

Sales

• Industrial sales
• Consumer product sales
• Financial services sales
• Services sales
• Advertising sales

Customer Relations 

Purchasing/Procurement 

Retail

• Buying
• Store management

Banking

• Commercial lending
• Branch management
• Operations

Brand Management 

Possible work settings

• Non-profits
• Financial & insurance companies
• Consulting firms
• Print & electronic media
• Government organizations
• Hospitals
• Educational institutions
• Department & specialty stores
• Commercial/Savings banks
• Credit unions
• Service providers
• Savings/Loan associations
• Consumer goods
• Marketing research firms

Important skills and abilities

• Written & verbal communication
• Interpersonal
• Leadership
• Analytical
• Sales
• Work well under pressure
• Customer service
• Creativity
• Assertiveness
• Problem solving
• Team player
• Organized

Sample web resources

• American Association of Advertising Agencies
• American Marketing Association
• Business Marketing Association
• Careers-in-Marketing
• Loyola Marketing Association
• MarketingJobs.com
• Marketing Research Association

Print resources

(All available in the Career Resource Library in The Career Center)

• Great Jobs for Business Majors (BUS Category)
• Consulting (BUS Category)
• Career in Finance (BUS Category)
• Career Opportunities in Advertising and Public Relations (COM Category)
• Quick Guide to College Majors and Careers (CP Section)
• Best 296 Business Schools (Grad Section)
• The Business School Buzz Back (Grad Section)
• How to Write a Winning Personal Statement for Graduate and Professional School (Grad Section)
• Graduate Programs: Business, Education, Health, Information Studies, Law & Social Work (Grad Section)

Sample graduate programs pursued by Marketing majors

• MBA, Finance
• MBA, Marketing
• MS, Journalism
• MBA, Healthcare Management
• JD
• MBA, Accounting
• Higher Education Administration
• MBA, International Business