Loyola University Maryland

The Career Center

Marketing

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Overview of major
Potential job titles
Examples of internships
Possible career fields
Possible work settings
Important skills and abilities
Sample web resources
Print resources
Sample graduate programs pursued by Marketing majors
Where they got hired: Marketing, Class of 2014  

Overview of major

The study of marketing includes marketing principles, principles of selling, consumer behavior, advertising, marketing management and international marketing. Upon graduation, graduates have pursued employment opportunities in advertising, public relations, sales, and finance.

Resources

Potential job titles

  • Advertising Account Manager
  • Visual Merchandiser
  • Assistant Network Buyer
  • Graphics Administrator
  • Account Coordinator
  • Sales Analyst
  • Project Management Associate
  • Purchasing Manager
  • Special Events Associate
  • Market Research Analyst
  • Financial Advisor
  • Inside Sales Representative
  • Market Development Representative
  • Securities Broker
  • Planning and Allocation Analyst
  • Financial Planner
  • Communications Assistant
  • Insurance Claim Examiner

Examples of internships

  • 610 WIP Sports Radio
  • Himmelrich PR
  • Baltimore Magazine
  • Legg Mason
  • Baltimore Orioles
  • Merrill Lynch
  • Stanley Black & Decker
  • MTV Networks
  • Comcast Spectacor (Philadelphia Flyers)
  • Novartis Pharmaceuticals Corporation
  • Cystic Fibrosis Foundation
  • Smith Barney
  • Distinctive Solutions, Inc.
  • The Leukemia & Lymphoma Society
  • Fedway Associates, Inc.
  • Under Armour

Possible career fields

Market Research

Sales

  • Industrial sales
  • Consumer product sales
  • Financial services sales
  • Services sales
  • Advertising sales

Customer Relations

Purchasing/Procurement

Retail

  • Buying
  • Store management

Banking

  • Commercial lending
  • Branch management
  • Operations

Brand Management
 

Possible work settings

  • Non-profits
  • Financial & insurance companies
  • Consulting firms
  • Print & electronic media
  • Government organizations
  • Hospitals
  • Educational institutions
  • Department & specialty stores
  • Commercial/Savings banks
  • Credit unions
  • Service providers
  • Savings/Loan associations
  • Consumer goods
  • Marketing research firms

Important skills and abilities

  • Written & verbal communication
  • Interpersonal
  • Leadership
  • Analytical
  • Sales
  • Work well under pressure
  • Customer service
  • Creativity
  • Assertiveness
  • Problem solving
  • Team player
  • Organized

Sample web resources

Print resources

(All available in the Career Resource Library in The Career Center)

  • Great Jobs for Business Majors (BUS Category)
  • Consulting (BUS Category)
  • Career in Finance (BUS Category)
  • Career Opportunities in Advertising and Public Relations (COM Category)
  • Quick Guide to College Majors and Careers (CP Section)
  • Best 296 Business Schools (Grad Section)
  • The Business School Buzz Back (Grad Section)
  • How to Write a Winning Personal Statement for Graduate and Professional School (Grad Section)
  • Graduate Programs: Business, Education, Health, Information Studies, Law & Social Work (Grad Section)

Sample graduate programs pursued by Marketing majors

  • MBA, Finance
  • MBA, Marketing
  • MS, Journalism
  • MBA, Healthcare Management
  • JD
  • MBA, Accounting
  • Higher Education Administration
  • MBA, International Business

Where they got hired: Marketing, Class of 2014

The Career Center at Loyola University Maryland conducts an annual follow-up survey with new Loyola graduates between six and nine months after Commencement to paint a comprehensive picture of the professional paths each class has chosen. Nearly 89 percent of the Class of 2014 responded to the survey.

Here's a snapshot of where our 2014 marketing majors were hired or went on to graduate school:

Companies

Acosta Cornerstone - Administrative Assistant
Advantage Sales and Marketing - Leadership Development Program
Amnet Group - Account Coordinator
Aramark - Accelerate to Leadership Business Development Program
Archdiocese of Baltimore - Market Research Associate
Assumption University of Thailand - Teacher
Atlantic Coast Media Group - Email Marketing Coordinator
Atlantic Mobile Apps - Account Manager
Avon Products - Marketing Assistant
CoStar Group - Research Associate
DailyMail.com - Marketing Representative
Doyle New York - Client Service Associate
EMC Corporation - Inside Sales Associate
Enterprise - Management Trainee
Footlocker - Merchandiser
Geico - Management Development Program
GKV - Assistant Account Executive
GWWO Inc./Architects - Marketing Assistant
Hewlett-Packard - Sales Development Representative
Insight Global - Recruiter/Account Manager
Intuitive Tech Solutions - Technical Recruiter
Jimmy Choo - Wholesale Account Coordinator
JMP Productions - Director/Producer/Audio Engineer
LaRossa USA - Marketing Assistant
LSC Digital - Digital Marketing Specialist
M&T Bank - Operations Control Management - Management Development Program 
Magaschoni - Sales Assistant
Marcus & Milichap - SIP Trainee Program, Commercial Real Estate Associate
MediaCom - Communications Planning Assistant
Mindshare - Digital Media Planner, Planning Associate
NewDay USA - Account Executive
Penguin Random House - Consumer Insights Assistant
Presidio - Marketing Coordinator
Rockland Industries - Sales Assistant
Rue La La - Event Coordinator
Sparo Corporation - Non Profit Coordinator
St. Gabriel's College - English Teacher
StanleyBlack&Decker - Sales & Marketing Specialist
Sterling Brands - Account Coordinator 
T. Rowe Price - Participant Services Representative
TESSCO Technologies, Inc. - Account Specialist
The Vanguard Group, Inc. - Client Relationship Specialist
UM Worldwide - Portfolio Management Associate
Under Armour - Market Operations Coordinator
Ward-Boland Associates - Marketing Coordinator
WBAL Radio - Integrated Advertising & Marketing Specialist
Wertz Beverage - Merchandiser
Whitehouse Caterers - Event Coordinator & Sales Representative

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