Articles / Proceedings / Books

Articles:

Van Doren, D.C., M. Peyrot, N. Childs, and K. Allen. "An Empirically Based Model of Competitor Intelligence Use", Journal of Business Research, 55, (2002).

Van Doren, D.C., A. Mento, and B. Fornadel. "Change Management Techniques to Support an Enterprise Resource Planning (ERP) Implementation", Journal of Contemporary Business Issues, 8, 2, (Fall, 2000).

Van Doren, D.C. and D. Smith. "Scenario Planning:  A New Approach to Teaching Marketing Strategy", Journal of Marketing Education, (Fall, 1999).

Van Doren, D.C., D. Fechner, and K. Green. "Promotional Strategies on the World Wide Web",  Journal of Marketing Communications, (Fall, 1999).

Van Doren, D.C., D. Smith, and M. Hardy. "Enhancing Strategic Thinking:  Integrating Scenarios into the Planning Process", Journal of Contemporary Business Issues, 6, 2, (Fall, 1998).

Van Doren, D.C. and C. Breitenbach. "Value-Added Marketing in the Digital Domain", Journal of Consumer Marketing, 5, 2, (Fall, 1998).

Van Doren, D.C., M. Peyrot, N. Alperstein, and L. Poli. "Direct-to-Consumer (DTC) Ads Influence Behavior", Marketing Health Services, 18, 2, (Summer, 1998).

Van Doren, D.C. and W. Burger. "Structuring Service Innovation for Success", Nursing Home Economics, (Summer, 1997).

Van Doren, D.C., M. Peyrot, N. Alperstein, and L. Poli. "The Effect of Pharmaceutical Advertising on Consumer Knowledge and Prescription Drug Requests", Sociological Abstracts, 44, 7, (Summer, 1997).

Van Doren, D.C. and J. Hebeler. "Unfettered Leverage: The Ascendancy of Knowledge - Rich Products and Processes", Business Horizons, 40, (July/August, 1997).

Van Doren, D.C., M. Peyrot, and L.W. Smith. "Buying Foreign: Determinants of Consumer Willingness to Purchase a Toyota", Journal of Global Marketing, (Winter, 1996).

Van Doren, D.C., M. Peyrot, K. Allen, and N. Childs. "Competitor Intelligence Among Industrial Wholesalers: An Exploratory Study", Journal of Marketing Management, (Spring/Summer, 1996).

Van Doren, D.C. and S. Gooding. "Targeting Your Marketing Strategy in Subacute Care", Nursing Home Economics", (November/December, 1995).

Van Doren, D.C. and J. Courtney. "Succeeding in the Communiputer Age", Industrial Marketing Management, 24, 5 (October, 1995).

Van Doren, D.C. and M. Peyrot. "The Effect of a Class Action Suit on Consumer Repurchase Intentions", The Journal of Consumer Affairs, 28, 2, (Winter, 1994).

Van Doren, D.C. and L. Poli. "Positioning for a Competitive Edge in Geriatric Health Services: A Marketing Model", Nursing Home Economics, (June/July, 1994).

Van Doren, D.C. and K. Romer. "Implementing Marketing in a High-Tech Business", Industrial Marketing Management, 22, 3, (August, 1993).

Van Doren, D.C., J. Durney, and C. Darby. "Key Decisions in Marketing Plan Formulation for Geriatric Services", Healthcare Management Review, 18, 3, (Summer, 1993).

Van Doren, D.C. "Patient Education Benefits Physician, As Well As Patient", Physician's Marketing and Management, (September, 1992).

Van Doren, D.C. and L.W. Smith and K. Halanych. "A Comparison of Women’s Fashion Magazines in the United States and Europe." The International Academy of Business Disciplines, (April 2-5, 1992); 756-761.

Van Doren, D.C., M. Peyrot, L.W. Smith, and S.M. Thomas. "The Effect of a Class Action Suit on Consumer Confidence", Journal of Marketing and Public Policy, 11, 1, (Spring, 1992).

Van Doren, D.C. and K. Blank. "Patient Education Programs for the Private Physician", Journal of Health Care Marketing, 12, 1, (March, 1992).

Van Doren, D.C. and T. Stickney. "How to Develop a Database for Sales Leads", Industrial Marketing Management, 19, 3, (August, 1990).

Van Doren, D.C. and L.W. Smith. "Calling for Credit", Fund Raising Management, (March 1990).

Van Doren, D.C., E.F. Cooke, and L.W. Smith. "Specialty Advertising: Association Research", Journal of Business and Industrial Marketing, 4, 2, (Fall, 1989).

Van Doren, D.C. and L.W. Smith. "Teaching Marketing Ethics: A Personal Approach", Journal of Marketing Education, 11, 3, (Summer, 1989).

Van Doren, D.C., E.f. Cooke and M. Lee. "On the Definition of Marketing." Journal of Midwest Marketing, 4, 1, (Spring, 1989); 127-131.

Van Doren, D.C. E.F. Cooke, and L.W. Smith. "How to Position Positioning as a Marketing Construct." Journal of Midwest Marketing, 4,1, Spring, 1989); 149-153.

Van Doren, D.C. and A. Spielman. "Strategy Reassessment in a Stagnant/Declining Market." Journal of Health Care Marketing, 9, 1, (March, 1989); 15-24.

Van Doren, D. C. and S.M. Thomas. "Retailer Beware." Shopping Center World, (march, 1988).

Van Doren, D.C. and L.W. Smith. "Marketing Is No Longer a Luxury." Baltimore Business Journal, (April 18, 1988).

Van Doren, D.C. "Bait and Switch May Be Getting Passe." Marketing News, (February 15, 1988).

Van Doren, D.C. and L.W. Smith. "Teaching Telemarketing in the Framework of the Seven Steps of Personal Selling." Journal of Marketing Education, 10, 1, (Spring, 1988); 44-49.

Van Doren, D.C. and A. Spielman. "Not by Promotion Alone – Using the Mix in Hospital Marketing." Journal of Hospital Marketing, 2, 2, (Spring, 1988); 47-54.

Van Doren, D.C., S.M. Thomas and M. Graham. "Introducing an Emergency Mental Health Service to the Community." Journal of Marketing for Mental Health, 1, 2, (Summer 1987/Summer 1988); 71-80.

Van Doren, D.C. and P. Relle. "Confronting Intangibility: A Practical Approach." Journal of Professional Services Marketing, 2, 3, (1987); 31-40.

Van Doren, D.C. and L.W. Smith. "Marketing in the Restructured Professional Services Fields." Journal of Services Marketing, 1, 1, (Summer, 1987).

Van Doren, D.C. and L.W. Smith. "Physician Marketing in the Restructured Medical Services Field." Journal of Health Care Marketing, 7, 3, (September, 1987).

Van Doren, D.C. and L.W. Smith. "The Use of Marketing in a Rehabilitation Center: A Case Study." American Rehabilitation, 13, 3, (July/August/September, 1987).

Proceedings:

Van Doren, D.C. and L.N. Smith. "Helping Students Commit to Socially Responsible Lives", Lilly Conference on College & University Teaching, April 18, 1999.

Van Doren, D.C. and D. Smith. "Enhancing Strategic Thinking: Integrating Scenarios into the Planning Process", Proceedings of the Conference on Emerging Issues in Business and Technology, October 12-14, 1998.

Van Doren, D.C., G. Athaide, and B. Spencer. "A Value-Based Approach to Achieving Success in Competitive Markets: Lessons from Large Organizations", Proceedings of the Atlantic Marketing Association, October 8-11, 1997.

Van Doren, D.C. and P. McQuire. "The Compassionate Market: The Next Trend in Conscientious Consumerism", Proceedings of the Midwest Marketing Association, March 30, 1995.

Van Doren, D.C., M. Peyrot, P. Ryan, and K. Shehan. "Sales Education at AACSB Colleges and Universities", Proceedings of the Atlantic Marketing Association, October 5, 1995.

Van Doren, D.C., L.W. Smith, and K. Halanych. "A Comparison of Women's Fashion Magazines in the United States and Europe", The International Academy of Business Disciplines, April 2-5, 1992.

Van Doren, D.C. and L.W. Smith. "Quality Surrogates." American Marketing Association’s Services Conference, Proceedings, (1987).

Van Doren, D.C. and L.W. Smith. "10 Reasons Why Service Marketing Lags Behind Product Marketing." Atlantic Marketing Association’s Annual Conference, Proceedings, (September, 1987); 757-763.

Books:

Van Doren, D.C. and L.W. Smith.
The Growth of an Enterprise: Business Math,
Prentice-Hall, 1983.

Van Doren, D.C. and L.W. Smith.
The Growth of an Enterprise: Business Math, Instructor's Manual,
Prentice-Hall, 1983.