Diane Pelkey, senior vice president of global communications, entertainment, and events at Under Armour discussed "Under Armour’s winning PR strategy – Dictating the Conversation," on Thursday, Nov. 10, 2016.
Pelkey has been with Under Armour since 2008. In her current role, Pelkey manages all of the global internal and external communications, events, and talent relations. During her time at Under Armour she has helped to develop the communications strategy to launch global brand campaigns, innovative products, company profiles, and brand immersion for Under Armour’s elite athlete ambassadors, including Tom Brady, Cam Newton, Misty Copeland, and Lindsey Vonn. She has also developed long-term communications programs and provided strategic counsel to Under Armour executives.
Prior to Under Armour, Pelkey was the director of global brand communications for Reebok International. Pelkey has been named one of PRWeek’s 50 Most Influential People in PR for the past two years.
About the DeFrancis Lecture
The DeFrancis Lecture, presented by M&T Bank, brings to the Loyola University Maryland campus leaders in business who demonstrate entrepreneurial spirit and who are of interest to the academic, business, and civic communities. Additionally, a DeFrancis Faculty Scholar is named who conducts and publishes high-quality research in a business discipline. Richard R. Klink, Ph.D., professor of marketing, is the current scholar and will serve in this position for three years, through June 2019. The lecture and scholar are named in memory of Frank J. DeFrancis, a former member of Loyola’s Board of Trustees