Loyola University Maryland

DeFrancis Lecture

About the Speaker

Diane PelkeyDiane Pelkey has been a key executive at Under Armour since August 2008. As SVP, Global Communications/Entertainment and Events, she manages all of the global internal and external communications, events and talent relations.
Throughout her time at Under Armour, Pelkey has developed long-term communications programs and provided strategic counsel to Under Armour executives. She has played an integral role in developing the communications strategy to launch global brand campaigns, innovative products, company profiles, and brand immersion for Under Armour’s stable of elite athlete ambassadors including Tom Brady, Cam Newton, Misty Copeland, and Lindsey Vonn.
Previously, Pelkey served as Director of Global Brand Communications for Reebok International, where she directed all aspects of global communications programs for the Reebok brand. Pelkey has over 25 years of experience in public relations, marketing and brand management.  For the past two years, Pelkey has been named among PRWeek’s 50 Most Influential People in PR, qualifying her as an expert in the field of Communications.