MK348.Z1: International Marketing Undergraduate Study Tour 2017
This 3 credit marketing course is designed to give students firsthand knowledge and experience into international marketing strategy. It consists of 5 pre-trip classes during the spring semester on Loyola’s campus, followed by a 10 day study tour to Spain over spring break. The course emphasizes direct interactions with business and marketing professionals at organizations such as: Hard Rock Café Barcelona, DDB Spain, BTOB Madrid and more.*
The trip also includes a visit to Montserrat, where St. Ignatius of Loyola prayed at the Shrine of the Black Madonna.
Students will have the opportunity to walk in the footsteps of St. Ignatius of Loyola.
“I want to thank you again for the amazing trip to Europe. I can honestly say that I not only learned a lot about international marketing, but was also able to make 27 new friends while doing it. This trip has been the best experience of my life and I will never forget it.” — Former MK348 Student
Program Cost with airfare:
The $3,965 covers travel expenses that are not covered by tuition. A non-refundable deposit of 50% is due in October with the remaining balance due November. Visit the Undergraduate Study Tour site for the up-to-date payment schedule and online travel clearance and approval form.
Price includes first class hotel accommodations, hotel continental breakfasts, airfare & land transportation, and course reading materials. Other meals and passport fees are not included.
Course is restricted to accounting and business majors and marketing minors. MK240 is a pre-requisite or co-requisite. Note: Loyola requires a minimum GPA of 2.50 to enroll in any course with a study tour component.
Dr. Richard Klink, Professor of Marketing, will lead the tour. For more information, please contact Dr. Klink first at email@example.com
or ext. 5546.
Information sessions: September 12 at 12:00 p.m. and 3:00 p.m. in room SH418a
* All site visits and schedule are subject to change. Please note that this course may be cancelled if fewer than 20 students enroll.
** Price is subject to change.