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Vol. 2, No. 2 Spring 2005
Get Media Savvy
with Standard Rate & Data Service Media Solutions
John Breitmeyer, Reference Librarian
Standard Rate & Data Service (SRDS) is the leading provider of media advertising rates and data. It
connects buyers and sellers through sources that offer comprehensive coverage of traditional media such
as magazines, newspapers, television, direct marketing, and radio, as well as online and out-of-home.
SRDS Media Solutions provides data, functionality, and value-added services that meet customers' planning
and buying needs and scholars' research needs. SRDS has a staff of more than 100 data and technology
experts providing data collection and maintenance capabilities. SRDS's database of media rates is the
largest and most comprehensive in the world, cataloging more than 100,000 media properties in all. This
massive network maintains its currency with verification for each listing up to 20 times a year and more
than 21,000 listing updates every month. SRDS reports that 95 percent of all advertising agencies rely
on information from SRDS to achieve their objectives.
The specific services included in LNDL's package from SRDS include Consumer Magazine Advertising Source,
Newspaper Advertising Source, Out-of-Home Advertising Source, and Interactive [i.e., online] Advertising
Source. Users may search by title, geographic area, keyword, markets, and more in all of these "advertising
vehicles." Key information about thousands of agencies and platforms is all in SRDS: executive staff,
office locations, contact information, ad types and rates, restrictions, specialties, and more.
Students who use SRDS Media Solutions for their marketing projects will now be able to get the same
insight into publications, alternative advertising media, and Internet advertising platforms that
professional advertisers and media companies have!
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