Loyola University Maryland’s one-day giving challenge on April 16 raised $159,499 from 906 donors, far exceeding goals set for the 24-hour #GreyhoundsGive campaign to inspire support for the Evergreen Fund and other strategic University areas and initiatives.
The financial goal was $25,000 matched dollar-for-dollar by a $25,000 gift from an anonymous donor for a total of $50,000. Monetary gifts eclipsed the $50,000 mark by mid-morning. The participation goal, 500 donors, fell by mid-afternoon, when giving jumpstarted again thanks to an unexpected, additional challenge gift from another anonymous donor who pledged $7,500 if donor participation reached 750.
By day’s end, 201 of the more than 900 alumni, parents, parents of alumni, employees, and others who made a gift had never given to Loyola before, a record number of new donors for a one-day period.
“At Loyola, we believe strongly in community. I am extraordinarily grateful for the overwhelming support we received from our alumni, parents, faculty, staff, and students as part of Greyhounds Give,” said Megan Gillick, Loyola’s vice president for advancement. “To see everyone rally together on this day of giving to demonstrate their commitment to and faith in what we do is humbling and a true testament to the value of a Loyola education.”
Loyola’s office of annual giving recruited young alumni ambassadors to help spread the word about #GreyhoundsGive, and students showed their support during events in the Quad. Faculty and administrators also trumpeted the call to action and made significant contributions, including a pledge from Joe Bradley, director of event services, to match gifts made by his former employees.
- Alumni: 64 percent
- Parents or current students: 15 percent
- Parents of alumni: 4 percent
- Loyola employees: 14 percent
- Other members of the community: 3 percent
A roundup of the #GreyhoundsGive conversation on social media is available at campaign.loyola.edu/greyhounds-give.