Dr. Ernest F. Cooke

CookeProfessor Emeritus of Marketing



Research Areas

Cultural Diversity in the United States, Religion in the Workplace, Segmentation


Ernest F. Cooke is Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management. He received his Ph.D. in marketing from the Case Western Reserve University in 1975. He also has an MA in economics, an MS in engineering administration, a BEE in electrical engineering and was a Registered Professional Engineer in New York and Ohio. He spent almost twenty years with a manufacturer of industrial equipment. His research interests include all aspects of promotion with a focus on sales management. In addition he has published several papers on the definition of marketing. He has almost one hundred fifty publications in journals and conference proceedings.

Academic Degrees

Ph D, Case Western Reserve University
MA, Western Reserve University
MS, Case Institute of Technology
BEE, New York University

Representative Publications

Cooke, E. F., The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie, Journal of Marketing Theory and Practice, (2004).

Cooke, E. F., Morality, Greed, and Competition are Not Incompatible, Rights, Relationships, & Responsibilities, 1, (2003).