Dr. Rebecca K. Trump

TrumpAssociate Professor of Marketing


Sellinger Hall 405

Research Areas

Consumer Psychology and Branding

Academic Degrees

PhD, University of Arizona
BS, Georgia State University

Representative Publications

Trump, Rebecca K., Paul M. Connell, and Stacey R. Finkelstein (2015), “Dissociation from Beloved Unhealthy Brands Decreases Preference for and Consumption of Vegetables ,” Appetite.
Trump, Rebecca K., Stacey R. Finkelstein, and Paul M. Connell (2014), “I Will Risk a Stranger’s Money, but Not My Own or My Friend’s Money: Effect of Proximity of the Money Source to the Self on Financial Risk-Taking,” Marketing Letters.
Thomas, Tandy Chalmers, Rebecca K. Trump, and Linda L. Price (2015), “Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect,” Journal of Advertising, 44 (1), 58-70.
Trump, Rebecca K. (2014), “Connected Consumers' Responses to Negative Brand Actions: The Roles of Transgression Self-Relevance and Domain,” Journal of Business Research, 67 (9), 1824-1830.
Trump, Rebecca K., and Merrie Brucks (2012), “Overlap between Mental Representations of Self and Brand ,” Self and Identity, 11 (4), 454-471.

Professional Memberships

American Marketing Association
Association for Consumer Research
Society for Consumer Psychology