Innovating for Competitive Advantage
Our Innovating for Competitive Advantage seminar is targeted at management executives who seek to create and maintain competitive advantage through innovation and continuous improvement. The seminar will include a mix of brief lectures, discussions, videos, and case studies. Using an interactive, data-driven approach, this seminar will help you lead innovation at your organizations.
The Loyola Difference: The fundamental premise of our Innovating for Competitive Advantage seminar is that in a globally competitive environment, innovation has become an important source of competitive advantage. Leading innovation requires an environment that incorporates creativity and discipline. Using reflection as a starting point, leaders can create organizational cultures that motivate experimentation and risk-taking. This creativity needs to be balanced by a systematic development process that imposes discipline and increases the odds of innovation success.
Next Seminar Dates: March 21, 23, 28 & 30
Schedule: Tuesday and Thursday evenings from 6 p.m. to 9 p.m. (Consecutive weeks)
Location: Loyola University Maryland, Timonium Graduate Center
Fee: $2,800, includes all course materials, and session food and beverages
Online registration will be available soon. Contact email@example.com or 410-617-2303 for additional details.
- Distinguish different types of innovation.
- Assess your organization’s current state of innovation.
- Appraise the extent to which your organization’s culture facilitates/hinders innovation.
- Evaluate your innovation process.
- Develop an innovation for your organization.
Gerard Athaide, Ph.D.
Chair and Professor, Department of Marketing
Gerard A. Athaide is Professor and Chair of the Department of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. and MBA from Syracuse University. His teaching, consulting, and research interests focus on innovation management and new product development. Gerard has taught courses on Innovation Management and New Product Development in the undergraduate, graduate, and Executive MBA programs at Loyola University. He has also conducted workshops and seminars on these topics for senior executives in Chile, India, New Zealand, and the U.S. He has published several articles on innovation with a focus on the commercialization of technology-based innovations and the determinants of effective brand names for new products. In 2012, he was rated as one of the world’s top 25 innovation management scholars by The Journal of Product Innovation Management.