Strategic Planning Seminar

Our strategic planning seminar provides contemporary strategic and leadership skills in an interactive format that encourages critical thinking and the open exchange of ideas among a diverse group of experienced professionals. Using an intensive case study approach, participants analyze the strategic issues and decisions of competitive firms and recommend strategic action to satisfy the business mission. Participants learn by applying strategic audit, analysis, formulation and implementation tools to their own business environment.

The Loyola Difference: The Strategic Planning seminar encourages learning within an action oriented environment where personal values are emphasized and ethical approaches to leadership and business decisions are key. It emphasizes that leadership and service to the world are intimately connected. Participants acquire a mindset for reflective learning that will stimulate future business skills, personal growth, and development.

Details

Next Seminar Dates:  Spring dates to be announced soon
Schedule:  Evenings from 6 p.m. to 9 p.m., typically Tues./Thurs. over two consecutive weeks
Location:  Loyola University Maryland, Timonium Graduate Center
Fee:  $2,800, includes all course materials, and session food and beverages

Register for the Strategic Planning seminar

Outcomes

  • Learn strategic leadership skills to optimize effectiveness in strategy implementation.
  • Design a strategic audit and business plan.
  • Analyze best practices of firms pursuing the different forms of competitive advantage and related business models.
  • Build a personal strategic planning “tool box” of contemporary strategy analysis, formulation, and implementation techniques that can be used in the participant’s work environment.

Instructor

Mark Hubbard, MBA, J.D. 

Mark Hubbard Mr. Mark Hubbard has been teaching graduate level courses in Business Strategy, Marketing, and International Business at Loyola University Maryland since 1997. He earned his MBA from Loyola University Maryland and also holds a J.D. from University of Maryland Carey School of Law.  He retired from a 33 year career in public safety working at the local, state, and federal government levels. He now performs contract work in strategic management for several agencies and is an attorney Of Counsel with a Towson, Maryland law firm.

He has designed and implemented strategic plans for public and private organizations and works with the business community in contingency and continuity of business operations plans. He served as the Chair of the Governor's Emergency Management Advisory Council.

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