MBA Marketing

The MBA in marketing specialization prepares students to master the components of marketing management. Topics include marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing.

Marketing MBA Curriculum & Course Information

Select three of the following courses:

  • GB 719 - Independent Study
  • GB 741 - Consumer Behavior
  • GB 744 - New Product Development and Management
  • GB 746 - Strategies for Marketing Communication
  • GB 747 - Special Topics in Marketing
  • GB 748 - International Marketing *
  • GB 743 - Services Marketing and Management

* May be offered as a study tour. Only one study tour course can be used to satisfy the MBA marketing specialization.

Special topics courses are also available for the marketing specialization that are not listed specifically in the course catalogue. Special topic MBA marketing subjects are updated by academic year or term to discuss contemporary issues in marketing and to meet the needs and requests of students.

The Professional’s MBA program includes four elective courses (12 credits) at the upper level. One of the four courses is designated global elective, and the remaining three electives are used to complete an MBA marketing specialization.

MBA Specializations

In addition to Marketing, our Professional’s MBA program can be customized for five other specializations:

Loyola’s rigorous curriculum and focus on real-world business problems demanded new avenues of thought, enhanced my natural inclinations, and transformed me into an adaptable leader.

-Awais Akbar ‘08

I come from a technical background, and I have the management experience, but the Loyola MBA provided a way to blend the two.

-Martin Feinkeng ’07

All the classes I took, all the professors I learned from and all the fellow colleagues I worked with enriched my education and left me with a piece of knowledge I didn’t have before.

-Mike Barberio ‘10

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Explore Our Programs

Side-by-Side Program Comparison

Graduate Programs

Professional's MBA

Designed for a range of working professionals looking to pursue their MBA at their own pace

  • Weeknight classes
  • Study at your own pace
  • Offered at Timonium and Columbia Graduate centers
  • Transfer up to 12 credits to/from the M.S. in Finance
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Emerging Leaders MBA

A one-year full-time cohort program targeting immediate graduates or those early in their career

  • Full-time, 12-month program
  • Offered at Evergreen Campus in Baltimore
  • Internship in your target industry
  • Domestic field experience
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Executive MBA

A Saturday program for senior managers and executives

  • Saturdays only, summers off, 5-semester program
  • Offered at Timonium Graduate Center
  • 9-day international field study experience
  • Domestic field experience
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Master of Science in Finance

A part-time, evening program for professionals who have a true enthusiasm for financial leadership

  • Weeknight classes; study at your own pace
  • Prepare for Chartered Financial Analyst (CFA) exams
  • All professional backgrounds welcome
  • Offered at Timonium and Columbia Graduate centers
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Master of Accounting

A full time 12-month program for those with an accounting undergrad degree or equivalent accounting coursework

  • 30 credits toward 150 hour licensure requirement
  • Full-time, 12-month program
  • Part-time schedule option available
  • Offered at Evergreen Campus in Baltimore
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Cyber Security Certificate

A part-time, one-year, graduate certificate program open to any business professional seeking management-level certification and desiring to learn more about information assurance in the broader field of cyber security

  • One-year, part-time program
  • Weeknight classes
  • Offered at Columbia Graduate Center
  • Five courses, 15 credits
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Accounting Certificate

A three-month graduate program for credits toward the 150-hour requirement for CPA licensure

  • 12 credit, May–July program
  • Mondays and Wednesdays, 8:45 a.m.–4:45 p.m.
  • Offered at Loyola's Evergreen campus
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