Dr. Marie A. Yeh

Assistant Professor of Marketing

photoContact:

410-617-2620
Sellinger Hall 427
mayeh@loyola.edu


Academic Degrees

Ph D, Kent State University
MS Ed, Old Dominion University
BS, University of Maryland College Park


Representative Publications

Yeh, Marie A., Robert D. Jewell and Michael Y. Hu, (2013) "Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format & the Role of Personal Relevance," Psychology & Marketing, 30(1), 36-45.


Awards and Honors

University Fellowship, Kent State University
AMA Sheth Foundation Doctoral Consortium Fellow, Seattle, WA
Dean's Best Paper Award (College-wide), KSU College of Business Administration
Golden Key National Honor Society
Teaching Fellowship, KSU College of Business Administration


Professional Memberships

American Marketing Association
Association for Consumer Research

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