Dr. Rebecca K. Trump

Assistant Professor of Marketing


Sellinger Hall 405

Research Areas:

Consumer Psychology and Branding

Academic Degrees

PhD, University of Arizona.
BS, Georgia State University.

Representative Publications

Trump, Rebecca K. (2014), "Connected Consumers' Responses to Negative Brand Actions: The Roles of Transgression Self-Relevance and Domain," Journal of Business Research 67 (9), 1824-1830.
Thomas, Tandy Chalmers, Rebecca K. Trump, and Linda L. Price (forthcoming), "Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect," Journal of Advertising.
Trump, Rebecca K., Stacey R. Finkelstein, and Paul M. Connell (forthcoming), "I Will Risk a Stranger's Money, but Not My Own or My Friend's Money: Effect of Proximity of the Money Source to the Self on Financial Risk-Taking," Marketing Letters.
Trump, Rebecca K., and Merrie Brucks (2012), "Overlap between Mental Representations of Self and Brand ," Self and Identity, 11 (4), 454-71.

Professional Memberships

American Marketing Association
Association for Consumer Research
Society for Consumer Psychology