Qiyu (Jason) Zhang
Dr. Qiyu (Jason) Zhang


Associate Professor
Marketing

Contact
410-617-5837
Sellinger Hall 423
jzhang1@loyola.edu
Biography
Jason Q. Zhang is an Associate Professor of Marketing at the Sellinger School of Business, Loyola University Maryland. He holds a doctoral degree in business administration (concentrated in marketing) and master's and bachelor's degrees in statistics and finance. His research focuses on marketing strategies and analytics in various business contexts, including social media, brand failure, CRM, ROI of marketing, and corporate social responsibility. His work has appeared in premier academic journals and received recognition from leading research institutions, such as Marketing Science Institute, the Wharton School at the University of Pennsylvania, and the Lattanze Center of Information Management Systems. Prior to joining Loyola, Jason taught at the University of Georgia. Before that, he worked as a management consultant. Presently, Jason teaches marketing management, services marketing, and strategy courses at the undergraduate, graduate, and executive levels. He also regularly teaches doctoral and executive classes overseas with a particular interest in China. His teaching has won him several awards, including EMBA Teacher of the Year. His classes also enjoyed appearance in the popular press including the Baltimore Sun.
Academic Degrees
Ph.D., University of Georgia
M.S., University of Georgia
B.S., Fudan University
Current Projects
Consumer Perception of Online Product Ratings: A Bayesian Perspective

User Generated Review Helpfulness

Catastrophic Product Failures and Their Impact

Managing Seller-Buyer Relationships during New Product Development: A Contingency Model based on Transaction Cost Analysis

Social Media in China
Representative Publications
Zhang, Jason Q., Hong Zhu, and Hung-bin Ding (2013) "Board Composition and Corporate Social Responsibility: An Empirical Investigation in the Post Sarbanes-Oxley Era," Journal of Business Ethics, 114(3), 381-392.

Pan, Yue and Jason Q. Zhang (2011), "Born Unequal: Understanding Helpfulness of Consumer Product Reviews," Journal of Retailing, 87 (4), 598-612.

Athaide, Gerard A., and Jason Q. Zhang (2011), "The Determinants of Seller-Buyer Interactions during New Product Development in Technology-Based, Industrial Markets," Journal of Product Innovation Management, 28 (S1), 146-158. (cited in the editor's note of the special issue of Industrial Marketing Management on Knowledge Management and Innovation in Knowledge-Based and High-Tech Industrial Markets by Gregorio Martín-de Castro.)

Zhang, Jason Q., Georgiana Craciun, and Dongwoo Shin (2010), "When Does Electronic Word-of-Mouth Matter? A Study of Online Consumer Product Reviews," Journal of Business Research, 63 (12), 1336-1341.

Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2010), "Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods," Journal of Marketing Theory and Practice, 18 (2), 129-141.

Lorenzi, Peter, Jason Q. Zhang, and Roberto Friedmann (2010), "Looking for Sin in All the Wrong Places: An Empirical Test of the Affluenza Construct," Journal of Behavioral and Applied Management, 11(3), 232-248.

Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2009), "Are Loyal Customers More Profitable? An Empirical Investigation," Journal of Academy of Business and Economics, 9 (2), 173-182.
Awards and Honors
Executive MBA "Most Valued Professor" finalist, EMBA class of 2012

Dean's Teaching Excellence Award, Loyola University Maryland, 2011

Executive MBA "Most Valued Professor" Award, EMBA class of 2011 (EMBA class appeared in the Baltimore Sun, Feb. 13, 2011)

Sellinger School Summer Research Grant, 2010, 2012

Loyola University Summer Research Grant, Loyola University Maryland, 2011, 2009, 2008

Winner of the "Emergence and Impact of User-Generated Content" Proposal Competition, organized by Marketing Science Institute (MSI) and Wharton School Interactive Media Center) (MSI research grant #4-1569), 2009

Research Grant from Lattanze Center of Information Management Systems, 2008

Junior Faculty Sabbatical Research Grant, Loyola University Maryland, 2007

Summer Research Grant, the University of Georgia, 2006

AMA Sheth Marketing Doctoral Consortium fellow, University of Connecticut, 2005

INFORMS Society of Marketing Science Doctoral Consortium fellow, Emory University, 2005

Finalist for the University Teaching Excellence Award, the University of Georgia, 2005

Outstanding Teaching Award for Graduate Assistant, the University of Georgia, 2005

Graduate Research Assistantship, University of Georgia, 2001-2005

Comer Scholarship, Terry College of Business, UGA, 2001-2005

Summer Research Grant, Terry College of Business, UGA 2003
Professional Experience/Certification
Reviewer (ad hoc) for Marketing Science, Journal of Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Interactive Marketing, and Journal of Marketing Communications

Senior member of the Academy of Professional Translation & Interpretation (English - Chinese), the Academy of Professional Translation & Interpretation. (2000 - Present)
Professional Memberships
Academy of Marketing Science, American Marketing Association, and Association of Consumer Research
Web site
http://www.evergreen.loyola.edu/~jzhang1