Logo Rules

Loyola University Maryland’s logos are a precise configuration of its shield and wordmark, typeset in a custom-drawn version of the typeface Hoefler Titling. There are three approved logos that represent Loyola in various formats. Each is designed to accommodate a specific stylistic or functional requirement, allowing for flexibility while retaining the integrity of Loyola’s identity.

While Loyola has established unique logos for its athletics programs and a number of key centers, the University’s general practice is not to create specific logos for individual academic or administrative departments. This practice allows us to maintain the integrity and consistency of Loyola’s brand identity. Please contact us if you have general questions regarding the development of an awareness campaign for your office.

Primary Logo

Diagram of the Loyola logo with its various parts

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  • Full color reverse:   .eps   |   .jpg
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  • One-color reverse:   .eps   |   .tif

Alternate Logos

Loyola University Maryland horizontal logo

The horizontal logo was designed for use in horizontal spaces where the primary version may not fit well. It is also widely used for the graduate programs, institutional forms and applications, the University website, as well as on Loyola business cards.

Horizontal

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  • One-color reverse:   .eps   |   .tif

Loyola University Maryland formal logo

The formal logo is reserved for more formal applications; invitations, wide format banners, plaques and, of course, Loyola’s letterhead and envelopes.

Formal

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Logo Lockups

Horizontal

Office of Marketing and Communications text to the right of the horizontal Loyola logo

Office of Marketing and Communications text beneath the horizontal Loyola logo

Centered

Office of Marketing and Communications text beneath the primary Loyola logo

Clear Space

Diagram showing the proper spacing around the Loyola logo

Space should be left around the logo; at a minimum, the space should be equal to 1/2 the width (width = x) of the shield at any given size. This applies to the primary, horizontal, and formal logo.

Logo Color Variations

Full Color Palette

It is best to use the primary logo in full-color whenever possible. When full-color logos print on a dark background, a border is added around the shield to hold the edge. The border and wordmark should always match and should be gold to maintain continuity of the logo. The logo should never appear with a white border and wordmark.

Full-color Loyola logo

Reversed full-color logo on a green background

One Color Palette

When printing with one color, the logo appears in black or green with a border added around the shield to hold the edge. The one-color logo may be placed on a field of color without reversing the artwork, as long as there is sufficient contrast. Do not increase the weight of the border, manually reverse the “positive” artwork, or reverse the background inside the shield of a one-color logo to gain more contrast.

Reversed black and white Loyola logo on a black background

Unacceptable Logo Usage

A line through improper usage of the logo, which has been stretched

Don't stretch/distort

A line through improper usage of the logo, which has been cropped

Don't crop

A line through improper usage of the logo, in which the colors have been changed

Don't change colors from approved brand palette

A line through improper usage of the logo, in which the elements have been changed

Don't change logo elements

A line through improper usage of the logo, in which the type has been removed

Don't remove type

A line through improper usage of the logo, which has been placed on a busy background image

Don't place on busy background

A line through improper usage of the logo, which has had type added

Don't add type

A line through improper usage of the logo, in which the fonts have been modified

Don't change fonts

A line through improper usage of the logo, which has been rotated

Don't rotate