Loyola University Maryland

Emerging Media

Emerging Media 360

Emerging Media in the World: Students and Faculty Share News and Insight Related to Class Topics

Graduation to New Career: Succeed While Working from Home

This year, graduation season isn’t what any of us expected. The COVID-19 crisis replaced stadiums full of graduates and their families with Zoom-based ceremonies, parades of decorated cars, and lawn signs congratulating the class of 2020. With no clear end to the pandemic in sight, many of those graduates have not only completed their degrees in isolation but will also be embarking on their careers without ever setting foot in a formal workplace.

For some, this will fit perfectly. But what of those students who wanted the campus experience and couldn’t wait to go to their first office? Students in Loyola’s Master of Arts in Emerging Media program are communicators and connectors who often thrive on contact with others. It’s challenging enough to take your first steps into a career and a new job; without the in-person social contact of a workplace, it can feel even lonelier.

Fortunately, there are many ways that you can set yourself up for success if you’re interviewing for jobs and working remotely, and many resources available to help you navigate this pivotal point in your life.

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Going Viral: How Healthcare Organizations Can Use Emerging Media in Crisis Communications

There has never been a period in our lifetimes where swift, clear communication has been so vital to saving countless lives worldwide. The COVID-19 crisis challenged governments and healthcare organizations everywhere with the need to keep the world’s population up to the minute with rapidly-evolving news and directives for personal and public safety, not just over the initial days, but over months.


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How a Degree in Emerging Media Helps Me Do My Dream Job 

I earned my undergraduate degree in journalism because I loved to write, and I loved to talk to people—to connect with them, to find out what makes them tick. Almost 30 years later, that hasn’t changed. It’s still the essence of who I am.

I’m also a mission-driven head communicator for a nonprofit organization. I’m the Vice President of External Affairs for the Association of Catholic Colleges and Universities (ACCU), and I truly believe in Catholic education, that it makes people’s lives better to have access to quality, faith-based education.

Marrying those two interests—my love of journalism and the mission of Catholic education—meant I’d found the perfect job when I started this position in 2011.

So why earn a degree in emerging media? Because I also realized that things were changing in the field of communication, and I needed to build my education and knowledge. Also, working in the field of higher education, an advanced degree was really valuable as a direct path in advancing my career.

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A Medium for Social Health

I still remember driving back from Miami on September 11, 2001, when I tuned into the radio and I heard that the Twin Towers in Manhattan had collapsed. Without a visual reference, I could not fathom the scale of the disaster. But later I remained paralyzed in front of the TV screen as the media replayed the images of the towers collapsing and people jumping from the top floors. Back before Facebook and Twitter, all these emotions were pent up inside of me, but I had no place to release them. I stayed up several nights, staring at the night sky, and for several days walked around in a constant state of anxiety and fear. I - we - needed some form of communal catharsis. 

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4 Emerging Media Trends to Watch in Advertising

In the 1980s, when the New York-based consumer electronics retailer Crazy Eddie was shouting at late night television viewers that his prices were “insane,” nobody thought of brands as their “friends.” Advertising was loud, brash and often in your face.  The goal was to get your attention and make an impression.

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How Facebook Helped With Grief

On a recent Sunday morning, we received a call from my husband’s sister. She reported that their father had had a massive stroke and had been taken to the Mayo Clinic. It is difficult hearing this news under any circumstances, but it was particularly challenging since we live nearly 1000 miles away in Baltimore. With the help of technology, we sprang into action and made plans.

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Not Another Online Survey: A Look At Digital Media's Impact on Marketing

If just one more cashier, clerk, store associate or representative asks me to complete yet another online survey or “tweet”, “share” and “like” my retail experience – I will, literally, scream.

Merchandisers are increasingly tracking consumer purchasing behaviors through social media platforms to analyze whether certain business practices are yielding a profitable return on their investment (ROI). However, determining ROI based solely on a ratio of gain over costs is not as easily measured in today’s tech-driven economy. In addition to determining ROI for practical aspects of business such as overhead, labor, training, and development, merchandisers are more and more frequently employing digital strategies to gather empirical data. They want information about more obscure forces impacting their markets like the best way to generate leads; brand awareness and perception; customer experience; or, security and risk mitigation.

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Can Facebook and Twitter Thwart Foreign Meddling in the 2018 Mid-term Elections

For over a year now, we’ve been inundated with news on how the Russians used social media to ‘influence’ American voters in the 2016 Presidential election. Now, with recent indictments brought by the justice department, it appears that meddling from outside actors is undeniable. In his Fortune article ‘How Russians Used Social Media to Boost the Trump Campaign, According to Robert Mueller's Indictment’, David Z Morris writes “the Mueller indictment echoes subsequent findings that masses of false or misleading social media activity was engineered by Russia’s Internet Research Agency, as part of a plan to “defraud the United States by impairing, obstructing, and defeating the lawful functions of the government through fraud and deceit” beginning as early as 2014.” (Fortune, February 17, 2018)

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Flip or Flop For Snapchat Update

Recently, Snapchat came out with an update that redesigned the platform. In this announcement on November 29th, it seems like Snapchat would be a more user friendly platform.

The update moved your friends' stories to your main feed and had the Discover page be the only thing you see when you swipe left. Many users have found that this update ruined the platform for them. Snapchat users even signed a petition on Change.org in order to try and get the platform back to what it used to be.


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Sliding Into Your DMs...To Buy Stocks

Up until the market’s correction in early February, the world economy was experiencing one of the longest bull markets on record. For all intents and purposes, the past few years have been as good a time as any to invest in the stock market. Yet, only 54% of American households own stocks.

The percentage, down 12% from before the 2008 financial crisis according to a recent Gallup poll, indicates that more wealth is in fewer hands. Sure, the stock market has been strong, but the number of participants is dwindling.

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The Role of a Social Media Influencer

When thinking about all the different things that the cosmetic industry does to get their consumers to buy their products, the first thing that came to mind was social media. For instance, cosmetic companies have begun to strategically use social media influencers or  YouTubers to promote and review their products out to their hundreds and millions of followers.
Personally, I am an avid beauty guru watcher. I am subscribed to a plethora of YouTube channels and I have my favorites that I trust and love watching. So when they go on their channel and talk about/review a product I will likely base my opinion off their thoughts when thinking about if I actually want to buy that item.

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5 Ways Emerging Media is Changing the Healthcare Industry

If you think the only way to improve the healthcare industry is through better doctors, better hospitals, innovative drugs, and better medical technology, think again. Better communication is a vital part of the prescription for better health, and emerging communication technology can make a significant difference in the way that care is provided and in the roles that patients, practitioners and the community play to help us live longer, healthier lives.

Programs such as Loyola’s emerging media program, in which students learn from faculty and study a curriculum that allow them to harness the power of emerging media, can help students master communication strategies that will improve the population health and health outcomes. Here are five ways emerging media is revolutionizing the field. 

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We Are Us

Racism is woven into the fabric of America's society. It's as ingrained in the minds and hearts of many as high school Friday night football is ingrained as a tradition in the South. But let me be very clear, there is a significant number of Americans that are immune to this disease. And for those, I applaud you for standing up and resisting the ignorance that continuously plagues our society. Where is this blog post going?  Some American’s disdain for diversity and their racist nature has created a weapon against the very ground this country is supposed to symbolize - freedom, freedom of speech, and more importantly, liberty and justice for all. 

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3 Ways That Social Media Knows You Better Than Your Friends and Family Do

Social media has become a major part in the way we live our lives today. Whether it is being used to keep up with the news, your friends or family, social media has proven its ability to connect us more easily and efficiently. With its advancements however, has social media has invaded our privacy as a way to keep us connected? Within this blog, we will explore the ways social media has used users personal data to create digitalized personalities of its users.

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Is Privacy Possible in the Age of Emerging Media?

Despite the potential benefits of emerging media platforms for growth and information dissemination, many consumers are alarmed.  This issue is due in large part to lack of privacy while using the Internet.  Privacy laws must monitor who receives the data collected on the Internet and how they use it.  Tracking consumers on the Internet has affected privacy in the age of digital technology.

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Life, Liberty and the Pursuit of Privacy

Ask any teenager and they will tell you that privacy is an important and vital part of life. Reach for any unattended smart phone and you’ll probably be prompted to enter a password or verify with a fingerprint. Our culture loves privacy. Privacy is considered as necessary as food yet taken for granted by many like the air we breathe. Rarely do we even acknowledge our privacy until someone begins to infringe upon it. Then suddenly we’re willing to protest in the streets to fight for the privacy we believe should naturally belong to us. In the Emerging Media program at Loyola, my classmates and I spend a lot of time discussing topics such as privacy and how our culture’s dependence on digital communication plays a role in that. Furthermore, we tore down the illusions to discuss how private our lives actually are. One of the topics we’ve come to discuss is privacy online. Do we as Americans have the right to privacy or do we have to fight for it?

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Future of Social Media

So today I learned some very interesting things from an 11-year-old about social media.  For some background, I now make it a habit to strike up conversations with young people (let me be specific – those about 13 and under) because I want them to teach me about the future of social media.  This might seem like a strange proposition, since many of them are not even “allowed” to have a Facebook page yet, let alone want one (like the 11-year-old in question).  But an article I came across a few years ago really stuck with me, and I realized that the future of social media, or at least the future popularity of social media platforms, is not all that difficult to see.  Just see what young people are using today, and project that forward (with a slight amount of error, anyway).

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8 Ways to Thrive in an Online Education Program

If you’re considering an online degree program, you’re probably excited to achieve a stellar education in your own home, on your own schedule. But learning online is different than the way you’re used to going to school, and requires different skills to succeed.

Fortunately, there are some tried-and-true ways to thrive in an online education program. Done right, the learning experience can even be better than the face-to-face classroom. Here are eight tips to help you rock your online learning.

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A Happy Look at Social Media Positivity

All too often I read about cyberbullying, low self-esteem issues associated with social media, vanity, and even anxiety and depression that can come from being too hyper-focused on the posts that others make on various digital platforms.  

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Fake News

Fake news has been the topic of discussion over the course of 2016-2017. Fake news is the spread of misinformation, often through social media platforms to drive users to a certain website and increase traffic.

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Baltimore equals innovation: From maker spaces to tech incubators to innovation conferences

In his book “Where Good Ideas Come From – The Natural History of Innovation,” Steven Johnson provides a historical glance showing that contrary to the oft-cited “Eureka!” moments of discovery, most innovation comes from networks of innovative possibilities. 

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Snapchat needs me. Do I need Snapchat?

Not long after I celebrated my 29th birthday, Snapchat celebrated a big day as well; on March 2nd 2017 Snapchat became a publicly owned company, Snap Inc. And for just $17 you could own a share in the newly public “camera” company. Each of those $17 shares created an initial public offering of $3.4 billion dollars.

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Smartphones Aiding in Digital Divide

With the continuing advancement in technology, minorities are using smartphones as an alternative way other than home broadband to connect with the online world - with African American millennials leading the pack. 

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Digital Media taken out Print Media

Social Media has played a major impact on how we receive our daily news. Many people decide to get the news from apps that are on their phone because it is convenient to read. With this increase in the use of digital media as a news source, it is interesting to consider whether print media will become extinct. 

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You Have a Unique Idea For a New App – Now What – Secure, Shape, and Sell

We are familiar with the success stories of Snapchat, Instagram, and others. They start with an idea amongst friends and end with a billion dollar valuation. When Facebook bought Instagram for $1 billion investors began looking for the next big thing. Did you think, I have a life changing idea and can do this also? 

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The Power of ISPs

After having discussions in one of my classes about how the internet is used for more and more practical things such as applying for jobs, paying bills and even getting an education, a problem that came up is that reliable internet isn’t accessible to everyone. In fact, Curtis Brown’s situation isn’t too uncommon and it’s only a matter of time before having accessible internet is a civil rights issue. On the other side of the spectrum like my current dilemma which is overpaying for good internet/TV is that if I want to switch over to a competitor, its inferior in some sort of fashion. Whether it be slower speed, a data cap, or the fact that I have to bundle with TV when I just want internet to have “better” deal.  Not only does my ISP have me by my wallet, I feel the customer support could be better.

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What's The Figure?

When you hear about Internet Piracy and how the entertainment industry suffers great economic losses, are you sympathetic to the losses? Or do you shrug it off with reasoning like, “Hollywood makes enough money, they can lose some with illegal downloads”? I have to say that I’ve had those exact thoughts in the past.

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The Slow Obliteration of Free Speech on the Internet

As I am  starting to put my thoughts onto paper, I struggle to find the right thing to say. I am an American citizen with the first amendment on my side, right?  I have freedom of expression that protects me from an oppressive government.

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The NFL & Highlights on Social Media

From an emerging media standpoint, the 2016 season has been a trying one for the National Football League and its 32 teams. The league has implemented new social media policies that have been met with a great deal of discontentment from teams and fans. The main point of controversy this season has been the ability for teams to post game highlights within the “game window” – from kickoff until one hour after the game.


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Mute It: Twitter Takes Major Step In Fighting Online Abuse

Ever since social media has emerged as a major player on the world stage there have been significant problems with online harassment and bullying, and a grey area between eliminating harassment while still allowing free speech.

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When Your Online Presence Starts with Your Parents


Facebook was found in 2004 and I’ve had an account since 2005—so for the last 11 years, my entire life has been detailed out in a timeline fashion for all of my Facebook friends and family to see. In 2005, I was a freshman in college so my Facebook timeline starts quite abruptly with a combination of posts from high school friends and new college buddies, pictures of my new found freedom away at school mixed in with nostalgic pictures from home, confusing conversations about concerts and homework.

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Does Freedom of Speech Exist on Social Media?

When the first Amendment was put into place freedom of speech was born, we were all given the right to express any opinion without censorship or restraint. Being able to let words roll off of your tongue without having to second guess your thoughts could possibly be one of the greatest perks of living in America. Although we are free to say what we want, we are not allowed to express any opinion that offends, threatens, or insults groups, based on race, color, religion, national orientation, or disability (hate speech). Does freedom of speech apply online if we are given limitations? Is there a way to compromise? Has the line of protecting users with censorship and still allowing individuals to express themselves freely become smudged?

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Broadband For All

Access to broadband Internet for all citizens has never been as important as it is today. The Internet shapes our culture and economy and access to it has become an essential part of everyday life. From finding a job to running a competitive business, the Internet boosts opportunity. Its strength lies in its ability to reach far and wide and it allows us to connect to others in ways and with speed that we have never been able to connect before. This connection brings relationships, partnerships, and the sharing of ideas to a new high, simply by a tap or click on a screen. 

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Hyper-reality Ennui and Pokemon Go

On July 6, 2016, Pokémon Go was released to the hands of an eager public.  The game, created by Niantic Labs, uses geolocated data to superimpose Pokémon characters onto a GPS map in real-time so users can “catch” the characters, add them to their collection, and increase the viability of the users’ selected team. In its first week alone, the app has garnered over 15 million downloads, more daily users than Twitter, and more engagement than Facebook – it is arguably already or at least on its way to becoming the most viral app of all time.

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The Hype Cycle: Christmas 2016 is Judgment Day for Virtual Reality?

Within the past few years society has slowly become exposed to innovative technologies such as 3D Printers, 360 Cameras, and VR/AR equipment such as the Oculus Rift. Although the capabilities of these technologies can be seen across the span of the digital domain, these unreleased devices still seem very new and foreign to common society. With that being said, Gartner’s Hype Cycle of Emerging Technologies factually proves that these technologies are going to influence society much sooner than we think.

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Blurred Virtual Lines

Technology is going to change human connection forever with the creation of Virtual Reality and Second Life online worlds. “Researchers believe new immersive technology could lead to isolation, but maybe when social needs are met online, people won’t need in-person interaction as much” (Kim). These online worlds are a place for people to escape their everyday lives to live the life they’ve always wanted. “With VR, it is possible that instead of simply escaping reality by focusing on a TV show, for example, people may choose to replace an unhappy reality with a better, virtual one” (Kim). Second Life gaming has been around since the 1990’s with the creation of the Sims videogame. Both children and adults alike played this videogame. Some saw it as just a videogame, but others saw it as their way to escape reality and live their lives through the characters. Second Life is now a virtual world instead of just a video game like is has been in years past.

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Don’t Like This Post? Keep It to Yourself!

Another presidential election cycle is upon us, and the mudslinging, name calling, and outright rudeness is reaching new heights. Today, candidates are using the digital frontier to extend the reach of their campaigns, connect with supporters – and broadcast their anger and venom to new levels.

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Gone WaX!

Spring Break 2016 began like most others with students excited about being off from school and traveling to other cities to sight see and or just relax. Washington, DC is always a great place to visit, with all the history, monuments, museums, parks, Cherry Blossoms and people from all over the world. Despite the craziness of the world, people are still venturing out and traveling.

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How Black Twitter Exemplifies the Strength of an Imagined Community

As we all know, social media has become a seemingly-essential part of society and our everyday lives. Described as a “micro-blogging” platform, Twitter revolutionized online communications by blurring the lines between interpersonal and mass communication. As social media scholar Danah Boyd explained, sites such as Twitter serve as networked publics; “the space constructed through networked technologies and the imagined community emerges as a result of the intersection of people, technology, and practice.” Imagined communities are not exclusive to Twitter; the Internet has always enabled people to identify under a shared group identity without coming into physical contact or knowing the rest of the group.

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It’s a Monday night in 1963…

It’s a Monday night in 1963. You sit down to watch TV and put on ABC. You are presented with a black screen with a white glowing dot in the middle.

A deep voice intones:

“There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical. For the next hour, sit quietly and we will control all that you see and hear. We repeat: there is nothing wrong with your television set. You are about to experience the awe and mystery which reaches from the inner mind to — The Outer Limits”

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The Dark Side of Viral Videos

In recent trend of social media, viral videos have become an international sensation. From my own perspective, people rave over these videos because they connect with their inner-emotions and make them feel better about themselves. Take Sloan for example (video below), an individual who was born deaf and finally received hearing at the age of 29 through the Cochlear implant (CI). While this is a heartwarming video that can brighten the day of many, it’s important to acknowledge those who don’t qualify for the CI. As a recipient who have recently gotten my own Cochlear implant turned on, I did a decent amount of research and stumbled upon an article, written by Lilit Marcus, concerning Deaf people (with the capital D). Marcus encourages people to inhibit the amount of viral videos since they have an unfavorable effect on some people.

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Twitter the newest social networking site to introduce algorithms

How many people get on Facebook, and immediately start liking different things on your News Feed that peak your interest? Then you notice the next day that the page you liked the previous day has post up and down your News Feed. I experienced this today when I liked my friends’ posting about her first day working for Google. Now on my News Feed I have post that relates to all things Google.

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Stephanie Suzadail


Stephanie is combining her experience as a nurse along with the Emerging Media program to create an app that better serves her patients in a digital age