ME 600.W01– Orientation to Online Learning
An online orientation to Loyola’s learning platform and tools that includes strategies for student success in online learning. Must be completed within four weeks of beginning the first course. Students are registered for this course by the Director of Program Operations
0 credits, runs every semester
ME 601.W01 - Exploring Digital Culture
In this course students will investigate the social, political, cultural, intellectual and economic impact of new communication services such as Facebook, Twitter, Blogging, Second Life, the World Wide Web, and others. We will assess the way the Internet and its applications have influenced the way we see ourselves and others; the way we interact and govern ourselves formally and informally; the ways we do business, and even the way we think. It will address critical issues such as privacy, cyber-bullying and civility, identify theft and security, free speech and more.
3.0 credits, required course, runs every semester, regularly taught by Dr. Elliot King and Dr. Neil Alperstein
ME 602.401 - Content Creation Seminar
Address the question: What must one consider when creating content for social media? To address this question, a series of modules have been developed in which students learn to create and manage content. The following types of content are considered: blog posts and tweets, video, podcasting, infographics and Google AdWords. Content management includes scheduling content and establishing an editorial calendar as well as Search Engine Optimization. A one-week course which must be taken on a Loyola campus (Summer only).
3.0 credits, required course, on-campus, runs summer only
ME 701.401 - Ethical Issues in New and Emerging Media
This course examines various ethical issues and situations that arise when dealing with new media. Everything from the ethics of using the Internet and new technology for sourcing, promotions, marketing, and journalism, among other things, will be covered. Students will engage in conversations about their ethical beliefs and how or what they need to do to adapt them to today’s ever-changing, technologically advanced society. The overall goal is to provide students with a solid grounding in new media ethics.
3.0 credits, on-campus, required course, runs summer only
ME 710.W01 - Media Innovation
The most important characteristic of emerging media is that it is new. This course will explore baseline concepts such as: Where do good ideas come from? How does innovation move through society? What is the relationship of emerging media to existing media? Students will develop a set of tools that will enable them to assess the potential use and impact of emerging media.
3.0 credits, typically runs in the fall or spring semesters, regularly taught by Dr. Elliot King
ME 715.W01- Emerging Media in Strategic Communication
In this course students will learn how new and emerging media technologies are being integrated into advertising and public relations campaigns, and how they are being used to deliver traditional messages in novel times and spaces. In an increasingly competitive and diversifying media space, communicators are finding new ways to reach their intended audiences. This course will foster an understanding of the roles and limitations of new media for delivering messages and engaging with key audiences, publics and markets while allowing students to critically analyze how to best utilize new media to connect with consumers.
3.0 credits, typically runs in the fall and spring semesters, regularly taught by Dr. Tania Rosas-Moreno and Dr. Greg Hoplamazian
ME 720.W01- The User Experience
This course reviews the latest theories and research methods developed to better understand how and why people use new media technologies. We will cover a diverse range of perspectives on how users come to identify and take meaning from media; individual motivations and behavior; and the role of user communities. We will then review and apply the latest qualitative methods used by scholars and media companies to better understand target user groups, including usability studies, focus groups, interviews, and web-based surveys.
3.0 credits, typically runs in the fall semesters. regularly taught by Dr. Paola Pascual-Ferra
ME 725.W01-Emerging Media Applications
This course will explore best practices in the use of social networks, Blogs, Facebook and Twitter in strategic communication activities. Topics covered will include how to set up an appropriate Facebook and Twitter account and how to strategically integrate social media to the advantage of the organization. It will explain SEO (search engine optimization), explore basic SEO tactics, and instruct students how to set up a purpose-driven blog. Students will build mobile websites and applications (apps) for mobile devices.
3.0 credits, typically runs in the fall semesters. regularly taught by Dr. Neil Alperstein
ME 730.W01- Social, Political, Economic, and Cultural Issues and Emerging Media
In this course, students will analyze and interpret the ways that race, class, gender, and ethnicity impact the access to, the use of, and the knowledge of technology, information, and communication. By looking at both in- and out-of-country usage, students will also discuss the technological divide among countries, communities, neighborhoods, and people.
3.0 credits, typically runs in the spring and summer semesters, regularly taught by Dr. Sara Magee and Dr. Mas Biswas
ME 735.W01- Law and Regulation for Emerging Media
Emerging media frequently test the existing legal and regulatory frameworks for speech. This course will explore key legal and regulatory issues raised by new media, including copyright and piracy, net neutrality, free speech, and privacy, among others.
3.0 credits, typically runs in the fall semesters, regularly taught by Dr. Elliot King
ME 740.W01- Global Communication and Social Media: Policy and Trends
New and emerging media are changing the ways in which people around the world communicate. However, access to new media is subject to local laws, regulations and customs. Therefore it is important for communication professionals to think globally, but act locally. Students in this course will research the political economy, media ownership, regulations and laws of some of the fastest growing economies in the world. Students will also review social media policies, and students will gain an understanding of new and emerging media strategies that are utilized by global organizations and brands.
3.0 credits, typically runs in spring or summer semesters, regularly taught by Dr. Tania Rosas-Moreno and Dr. Neil Alperstein
ME 745.W01-Writing and Planning for Social Media
In this course, students will extensively practice writing for the different platforms associated with social media with a special emphasis on blogging and tweeting. The course will explore the characteristics of the different channels associated with social media including audience, usage patterns and impact, and the particular challenges posed by writing for social media. In addition, students will learn how to plan an effective calendar to guide the posting of social media content and will receive certification in using a social media dashboard and management tool.
3.0 credits, typically runs in spring semesters, regularly taught by Dr. Elliot King
ME 770.W01 Social Network Analysis
Learn how to conduct a social network analysis to better understand how fans, followers and friends seek and share information on popular social media platforms. In this course, you will learn how relationships are formed in crowds, clusters and networks on social networks like Facebook, Instagram, and Youtube, among others. Furthermore, you will learn how to analyze and interpret hashtags and related issues or topics through sentiment analysis. You will learn how to create visualizations of your data and learn how to present your data in a way that will help you and others better understand how to communicate through newer social networks. The course will review foundational concepts and applications of social network analysis in data analytics. You will also learn how to use Netlytics, Gephi, NodeXL, among other data analysis and visualization tools applicable to social network analysis.
3.0 credits, will run for the first time in Spring 2019, taught by Dr. Neil Alperstein
ME 795.W01 -Emerging Media Internship
Students gain hands-on professional experience doing off-campus internships in various areas of new and emerging media. Students must submit an initial internship proposal for approval, provide timed updates of internship activity and submit a reflection of the internship experience at the end of the semester. Requirements include scheduled performance evaluations signed by the internship supervisor. Written or electronic permission of the instructor of record required. May be repeated up to three times, with academic advisor permission. (Pass/Fail)
1-credit, runs every semester, instructor permission required to register, managed by the Academic Director
ME 796.W01: Emerging Media Capstone Project I
Students have the option to work closely with an instructor/advisor to engage in original research on a subject relevant to new and emerging media, then present their findings in a format of their choosing; or develop a project in which they demonstrate their proficiency using new and emerging media. The emerging media project will be completed under the tutelage of an instructor/practitioner in the department. By arrangement with the faculty advisor.
3.0 credits, runs every semester, instructor permission required to register, managed by the Academic Director
ME 797.W01: Emerging Media Capstone Project II
A continuation of ME796 (Project I). Students have the option to work closely with an instructor/advisor to engage in original research on a subject relevant to new and emerging media, then present their findings in a format of their choosing; or develop a project in which they demonstrate their proficiency using new and emerging media. The emerging media project will be completed under the tutelage of an instructor/practitioner in the department. By arrangement with the faculty advisor.
3.0 credits, runs every semester, instructor permission required to register, managed by the Academic Director
ME 798.W01- Emerging Media Capstone Project I and II
The emerging media project may take two specific forms. Students may opt to write a graduate research project on a subject relevant to new and emerging media. Working closely with a professor/advisor, students will engage in original research. Alternatively, students may develop an applied project in which they demonstrate their proficiency using new and emerging media, or they may craft a comprehensive communication strategy structured around the use of new and emerging media for a publicly interested organization or company. The project will be completed under the tutelage of a professor/practitioner in the department after the student has completed seven classes in the program. By arrangement with the faculty advisor.
6.0 credits, runs every semester, instructor permission required to register, managed by the Academic Director
ME 799.W01- Capstone Continuation Guidance
Prerequisite CM 798.41
Students work with their advisors towards the completion of their capstone projects. Students can enroll in this course one time. By arrangement with the faculty advisor. A guidance fee is charged.
0 credits, runs every semester, instructor permission required to register, managed by the Academic Director