Assistant Professor, Department of Communication
Ph.D., Communication, Ohio State Univeristy
Consumer Responses to Advertising Models and Cultural Cues in Online Advertising, Media Measurement in an Age of Mobility, and
College Student News Consumption: The Niches of Mobile and Traditional Media
Interests in Emerging Media
The issue of assessing an organization's return on investment (ROI) regarding their social media activity. My current interests here involve research and writing concerning the concepts and logic behind social media measurement in order to equip my students with the ability to make informed decisions about how best to assess the effectiveness of and response to online campaigns.