Associate Professor, Department of Communication, Academic Director for the M.A. in Emerging Media and Health Communication Graduate Certificate

Twitter: @greghoplamazian
Web: www.researchgate.net/profile/Gregory_Hoplamazian

Education

Ph.D., Communication, Ohio State University

Current Research

Consumer Responses to Advertising Models and Cultural Cues in Online Advertising, Media Measurement in an Age of Mobility, and College Student News Consumption: The Niches of Mobile and Traditional Media

Interests in Emerging Media

The issue of assessing an organization's return on investment (ROI) regarding their social media activity. My current interests here involve research and writing concerning the concepts and logic behind social media measurement in order to equip my students with the ability to make informed decisions about how best to assess the effectiveness of and response to online campaigns.