What You'll Learn
ME 601.W01 - Exploring Digital Culture
In this course students will investigate the social, political, cultural, intellectual and economic impact of new communication services such as Facebook, Twitter, Blogging, virtual and augmented reality, the World Wide Web, and others. We will assess the way the Internet and its applications have influenced the way we see ourselves and others; the way we interact and govern ourselves formally and informally; the ways we do business, and even the way we think. It will address critical issues such as privacy, cyber-bullying and civility, identify theft and security, free speech and more.
ME750 Foundations of Health Communication
In this course, students will learn how information regarding health (promotion, risk, care, etc.) is communicated to the individual and community by individuals (doctors, patients) and groups (hospitals, governmental and non-governmental organizations, media) within the boundaries set by governmental regulations. The course will highlight the use of new and emerging digital media on mobile and web platforms as a part of the health communication channel mix.
ME755 Health Communication and Culture
This course operates at the intersection between public communication, health care information, and culture. It looks at the complex relationship between patients and providers in multicultural heath care settings, with a particular emphasis on the ways in which various groups utilize new and emerging media to seek out health related information and to manage their own care or care of others. This course examines the ways in which culture affects health and health care decisions, including perceptions of health, disease, treatments, and the values associated with these factors. The need for cultural sensitivity to various populations based on race and ethnicity, age and income, among other factors in health information, is stressed as well as the ethical ramification and implications of health communication.
ME760 Health Communication Campaigns
Our world is fraught with health-related issues from substance abuse to diabetes and beyond. Public awareness of health-related issues and behavior change can come about through the use of new and emerging media. This course seeks to apply strategic communication approaches to health-related issues. Students will create their own health communication campaigns, based on their employment, personal passion or the desire for thought leadership on a given health issue. Students will begin with a strategic mission and vision, develop goals and objectives and designate KPIs for their campaigns. They will identify target audiences through the development of personas and consider key messages directed toward each. A corresponding content strategy will be carried out and analytics employed in order to determine the degree of success achieved. Finally, students will examine and explore the relevant ethics issues and legal constraints and requirements of public health communication and marketing.
ME765 New Approaches to Health Communication Research
This course reviews a diverse range of research methods used by scholars, organizations and companies working in the area of health communication. The course will look at traditional research methods such as surveys, interviews, focus groups, and ethnography, community-based methods such as participatory research and community assessment, and the impact of big data on health communication research. Students will have a completed literature review on a topic of their choice by the end of the.