Dr. Xuefeng Liu

LiuLecturer of Marketing


Sellinger Hall 404


Xuefeng Liu is a Lecturer of Marketing at the Sellinger School of Business, Loyola University Maryland. He holds two doctoral degrees, one in business administration (concentrated in marketing) and one in management (concentrated in organizational behavior), and two master's degrees in statistics and finance respectively. His research focuses on marketing management and organizational learning. His work has appeared in academic journals such as Journal of Retailing and other conference proceedings.

Academic Degrees

Ph.D. University of Illinois
M.S. University of Illinois
Ph.D. Peking University


Xuefeng Liu, assistant professor of marketing, has co-authored a paper titled "Open innovation: Is it a good strategy in consumers' eyes?" which has been published in The Academy of Marketing Studies Journal.

Wang, Feng, Xuefeng, Liu, and Eric Fang (2015), “User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects,” Journal of Retailing, forthcoming (the first two authors contribute equally).