Dr. Qiyu (Jason) Zhang

Professor of Marketing
Marketing Department Chair


Sellinger Hall 423


Jason Q. Zhang is the chair of the Department of Marketing and Professor of Marketing at the Sellinger School of Business, Loyola University Maryland. He holds a doctoral degree in business administration (concentrated in marketing) and master's and bachelor's degrees in statistics and finance. His research focuses on marketing strategies in various business contexts, including customer experience, social media, branding, ROI of marketing, and corporate social responsibility. His work has appeared in premier academic journals and received recognition from leading research institutions, such as the Marketing Science Institute, the Wharton School’s Interactive Media Center, and the Lattanze Center of Information Management Systems. Prior to joining Loyola, Jason taught at the University of Georgia. Presently, Jason teaches marketing management, customer management, and strategy courses at the undergraduate, graduate, and executive levels. His teaching and executive training have won him numerous awards, including the EMBA Teacher of the Year (three times) and the University’s and Dean’s Teaching Excellence Awards. His graduate classes also enjoyed appearing in the popular press including the Baltimore Sun.

Academic Degrees

Ph.D. (Marketing), University of Georgia
M.S. (Statistics), University of Georgia
B.S. (Finance), Fudan University

Representative Publications

Dou, Xinhua, Xiaojing Zhu, Jason Q. Zhang, and Jie Wang (2019), “Outcomes of Entrepreneurship Education in China: A Customer Experience Management Perspective,” Journal of Business Research, 103(1), 338-347. (All authors contributed equally)

Athaide, Gerard A., Jason Q. Zhang, and Richard R. Klink (2019), “Buyer Relationships When Developing New Products: A Contingency Model,” Journal of Business & Industrial Marketing, 34(2), 426-438. (All authors contributed equally)

Klink, Richard R., Jason Q. Zhang, and Gerard A. Athaide (in press), “Designing a Customer Experience Management Course,” Journal of Marketing Education.

Yi, Boram, Jason Q. Zhang and Qinna Shen (2018), “Chinese Culture and Its Impact on Today’s Consumers and Markets,”  in “Commercial Real Estate Development in China – Framework and Case Studies,” edited by Tobias Just and Xin Lu (ISSN: 2197-7720), University of RegensburgPublishing, Regensburg, Germany, 4-14. (Refereed book chapter)

Georgian Craciun, Dongwoo Shin, and Jason Q. Zhang (2017), “Safe Driving Communication: A Regulatory Focus Perspective,” forthcoming at the Journal of Consumer Behaviour.

Zhong, Shuai, and Jason Q. Zhang (2015), “Relationship Interaction Based Brand Equity: Concept, Dimensions, and Scale Development,” Journal of Management Science, 28(2), 69-79. (in Chinese. Journal ISSN 1672-0334). This paper received the “Best Papers” Award 2015 by the Journal of Management Science. The Research Center for Chinese Science Evaluation (RCCSE) ranks the journal as the 4th best journal of all the business journals. China National Science Foundation (NSF) ranks the journal as an A publication.

Zhong, Shuai, Lilei Wang, and Jason Q. Zhang (2015), “The Impact of Consumer Perception of Online Reviews and Product Involvement on Website Loyalty,” Enterprise Economy, 34(4)  , 36-40. (in Chinese. Journal ISSN 1006-5024). This paper received the “Excellent Papers” Award (3rd Place) by Enterprise Economy. This journal is included in the “Core Academic Journals” List by Peking University. 

Pan, Yue, and Jason Q. Zhang (2014), "The Editorial Boards of General Marketing Journals: Institutional Affiliation and Gender Distribution," Journal of Marketing Education, 36(1), 33-44.

Zhang, Jason Q., Hong Zhu, and Hung-bin Ding (2013) "Board Composition and Corporate Social Responsibility: An Empirical Investigation in the Post Sarbanes-Oxley Era," Journal of Business Ethics, 114(3), 381-392.

Pan, Yue, and Jason Q. Zhang (2011), "Born Unequal: Understanding Helpfulness of Consumer Product Reviews," Journal of Retailing, 87 (4), 598-612.

Athaide, Gerard A., and Jason Q. Zhang (2011), "The Determinants of Seller-Buyer Interactions during New Product Development in Technology-Based, Industrial Markets," Journal of Product Innovation Management, 28 (S1), 146-158. (cited in the editor's note of the special issue of Industrial Marketing Management on Knowledge Management and Innovation in Knowledge-Based and High-Tech Industrial Markets by Gregorio Martín-de Castro.)

Zhang, Jason Q., Georgiana Craciun, and Dongwoo Shin (2010), "When Does Electronic Word-of-Mouth Matter? A Study of Online Consumer Product Reviews," Journal of Business Research, 63 (12), 1336-1341.

Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2010), "Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods," Journal of Marketing Theory and Practice, 18 (2), 129-141.

Lorenzi, Peter, Jason Q. Zhang, and Roberto Friedmann (2010), "Looking for Sin in All the Wrong Places: An Empirical Test of the Affluenza Construct," Journal of Behavioral and Applied Management, 11(3), 232-248.

Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2009), "Are Loyal Customers More Profitable? An Empirical Investigation," Journal of Academy of Business and Economics, 9 (2), 173-182.

Awards and Honors

Faculty Member, Beta Gamma Sigma, International Honor Society for College Schools of Business

Executive MBA "Most Valued Professor" Award, EMBA class of 2016

Executive MBA "Most Valued Professor" Award, EMBA class of 2012

Dean's Teaching Excellence Award, Loyola University Maryland, 2011

Executive MBA "Most Valued Professor" Award, EMBA class of 2011 (EMBA class appeared in the Baltimore Sun, Feb. 13, 2011)

Professional Experience/Certification

Peer reviewer (ad hoc) for numerous academic journals including the Marketing Science, Journal of Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Interactive Marketing, and European Journal of Marketing

Professional Memberships

 American Marketing Association
Association of Consumer Research

Current Projects

Customer Experience Management

Consumer Product Reviews or Electronic WOM

Negative Brand Publicity and Brand Equity Dilution