Dr. Qiyu (Jason) Zhang


Associate Professor of Marketing
Marketing Department Chair


Sellinger Hall 423


Jason Q. Zhang is the chair of the Department of Marketing and Professor of Marketing at the Sellinger School of Business, Loyola University Maryland. He holds a doctoral degree in business administration (concentrated in marketing) and master's and bachelor's degrees in statistics and finance. His research focuses on marketing strategies in various business contexts, including customer experience, social media, branding, ROI of marketing, and corporate social responsibility. His work has appeared in premier academic journals and received recognition from leading research institutions, such as the Marketing Science Institute, the Wharton School’s Interactive Media Center, and the Lattanze Center of Information Management Systems. Prior to joining Loyola, Jason taught at the University of Georgia. Presently, Jason teaches marketing management, customer management, and strategy courses at the undergraduate, graduate, and executive levels. His teaching and executive training have won him numerous awards, including the EMBA Teacher of the Year (three times) and the University’s and Dean’s Teaching Excellence Awards. His graduate classes also enjoyed appearing in the popular press including the Baltimore Sun.

Academic Degrees

Ph.D., University of Georgia
M.S., University of Georgia
B.S., Fudan University

Representative Publications

Georgian Craciun, Dongwoo Shin, and Jason Q. Zhang (2017), “Safe Driving Communication: A Regulatory Focus Perspective,” forthcoming at the Journal of Consumer Behaviour.

Pan, Yue, and Jason Q. Zhang (2014), "The Editorial Boards of General Marketing Journals: Institutional Affiliation and Gender Distribution," Journal of Marketing Education, 36(1), 33-44.

Zhang, Jason Q., Hong Zhu, and Hung-bin Ding (2013) "Board Composition and Corporate Social Responsibility: An Empirical Investigation in the Post Sarbanes-Oxley Era," Journal of Business Ethics, 114(3), 381-392.

Pan, Yue, and Jason Q. Zhang (2011), "Born Unequal: Understanding Helpfulness of Consumer Product Reviews," Journal of Retailing, 87 (4), 598-612.

Athaide, Gerard A., and Jason Q. Zhang (2011), "The Determinants of Seller-Buyer Interactions during New Product Development in Technology-Based, Industrial Markets," Journal of Product Innovation Management, 28 (S1), 146-158. (cited in the editor's note of the special issue of Industrial Marketing Management on Knowledge Management and Innovation in Knowledge-Based and High-Tech Industrial Markets by Gregorio Martín-de Castro.)

Zhang, Jason Q., Georgiana Craciun, and Dongwoo Shin (2010), "When Does Electronic Word-of-Mouth Matter? A Study of Online Consumer Product Reviews," Journal of Business Research, 63 (12), 1336-1341.

Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2010), "Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods," Journal of Marketing Theory and Practice, 18 (2), 129-141.

Lorenzi, Peter, Jason Q. Zhang, and Roberto Friedmann (2010), "Looking for Sin in All the Wrong Places: An Empirical Test of the Affluenza Construct," Journal of Behavioral and Applied Management, 11(3), 232-248.

Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann (2009), "Are Loyal Customers More Profitable? An Empirical Investigation," Journal of Academy of Business and Economics, 9 (2), 173-182.

Awards and Honors

Executive MBA "Most Valued Professor" Award, EMBA class of 2016

Executive MBA "Most Valued Professor" Award, EMBA class of 2012

Dean's Teaching Excellence Award, Loyola University Maryland, 2011

Executive MBA "Most Valued Professor" Award, EMBA class of 2011 (EMBA class appeared in the Baltimore Sun, Feb. 13, 2011)

 Sellinger School Summer Research Grant, 2010, 2012, 2016, 2017

 Loyola University Summer Research Grant, Loyola University Maryland, 2011, 2009, 2008

Winner of the "Emergence and Impact of User-Generated Content" Proposal Competition, organized by Marketing Science Institute (MSI) and Wharton School Interactive Media Center) (MSI research grant #4-1569), 2009

 Research Grant from Lattanze Center of Information Management Systems, 2008

 Junior Faculty Sabbatical Research Grant, Loyola University Maryland, 2007

 Summer Research Grant, the University of Georgia, 2006

 AMA Sheth Marketing Doctoral Consortium fellow, University of Connecticut, 2005

 INFORMS Society of Marketing Science Doctoral Consortium fellow, Emory University, 2005

 Finalist for the University Teaching Excellence Award, the University of Georgia, 2005

 Outstanding Teaching Award for Graduate Assistant, the University of Georgia, 2005

 Graduate Research Assistantship, University of Georgia, 2001-2005

 Comer Scholarship, Terry College of Business, UGA, 2001-2005

 Summer Research Grant, Terry College of Business, UGA 2003

Professional Experience/Certification

Reviewer (ad hoc) for Marketing Science, Journal of Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Interactive Marketing, and Journal of Marketing Communications

Senior member of the Academy of Professional Translation & Interpretation (English - Chinese), the Academy of Professional Translation & Interpretation. (2000 - Present)

Professional Memberships

Academy of Marketing Science
American Marketing Association
Association of Consumer Research

Current Projects

Consumer Perception of Online Product Ratings: A Bayesian Perspective

User Generated Review Helpfulness

Catastrophic Product Failures and Their Impact

Managing Seller-Buyer Relationships during New Product Development: A Contingency Model based on Transaction Cost Analysis

Social Media in China