Faculty at the Sellinger School of Business and Management regularly serve as experts in the media, sharing their knowledge on a range of current business topics. The Sellinger School partners with Maryland Public Television to provide consumers with insight and expertise on Your Money & Business.
May 4, 2017
Gerard Athaide, Ph.D., professor of marketing, joins Maryland Public Television’s “Your Money & Business” program to discuss innovation. Dr. Athaide describes innovation as a mindset while explaining how firms can recognize it as an organizational capability to be an important source of competitive advantage. He also offers a simple suggestion that firms and individuals alike can use to create a culture of innovation.