This slab serif font is frank, personable, and easy to work with. Archer is friendly without being silly, attractive without being flashy, and communicates an inviting, welcoming spirit commensurate with Loyola’s ideals. Archer also contains many weights, which can be used to reflect the different facets of a Loyola education.
This sans-serif is a hard-working typeface that’s assertive but never imposing, friendly but never folksy, confident but never aloof. Its narrow proportions make it a perfect fit for the cramped confines of text columns. In addition, the many weights contained within Gotham Narrow also bring a broad range of expressive voices to the Gotham family, which reflect the infinitely adaptable Loyola education.