Dr. Gauri M. Kulkarni

Assistant Professor of Marketing


Sellinger Hall 404

Research Areas:

Online Search Behavior, Sales Forecasting, Consumer Choice


Gauri is an Assistant Professor in the Department of Marketing. She has a Ph.D. in marketing from the University of Maryland and Bachelor of Science degrees in mathematics and economics from the Pennsylvania State University. Her research interests include quantitative modeling of online information search and new product sales forecasting. Her main teaching interest is in the area of marketing research. Prior to her graduate studies, Gauri worked as a Mathematical Statistician for the federal government in Washington DC.

Academic Degrees

PhD, Business and Management - Marketing, University of Maryland
BS, Mathematics, Pennsylvania State University
BS, Economics, Pennsylvania State University

Representative Publications

Tseng, Peggy and Gauri Kulkarni (2013), "Examining the Dynamics of Consumer Interest and Live Performance Event Ticket Sales in the Presence of a Critical Industry-Wide Event," Review of Marketing Science, 11(1), 33-53.

Kulkarni, Gauri, Brian Ratchford, and PK Kannan (2012), "The Impact of Online and Offline Information Sources on Automobile Choice Behavior," Journal of Interactive Marketing, 26(3), 167-175.

Kulkarni, Gauri (2012), "Patterns of Consumer Interest Across Developed and Emerging Markets," International Business and Economics Research Journal, 11(6), 603-610.

Kulkarni, Gauri, PK Kannan, and Wendy Moe (2012), "Using Online Search Data to Forecast New Product Sales," Decision Support Systems, 52(3), 604-611.

Kulkarni, Gauri (2011), "Cross-Cultural Consumer Convergence as Indicated by Online Search Data," Nitte Management Review, 5(1), 1-10.

Awards and Honors

Dean's Summer Research Fellowship, 2003 - 2008, University of Maryland
Lilly-East Conference on College and University Teaching Travel Grant, 2008, University of Maryland
INFORMS Society for Marketing Science Doctoral Consortium, 2005, 2006, and 2007
Phi Beta Kappa, Penn State University
Graduation With Distinction, Penn State University

Professional Memberships

American Marketing Association (AMA)
Institute for Operations Research and the Management Sciences (INFORMS)