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Paola Pascual-Ferra

Associate Professor of Emerging Media
Paola Pascual-Ferra

Associate Professor, Department of Communication

Twitter: @ppferra


Ph.D. in Communication Studies, University of Miami

Current Research

Religion and Social media - looking at religious influencers and how they use social media to attract followers and create value-driven online communities of faith.

Interests in Emerging Media

The strategic use of social media as part of communications campaign development and execution, and the use of analytics and metrics to evaluate and assess the success of social media efforts.