Loyola University Maryland

Content Owners Network

Best Web Practices


  • If you are copying content from another location (such as from Word or an email), paste it into and then copy it out of Notepad before pasting it into Sitecore. This prevents formatting errors in Sitecore.
  • Use “heading 3” and "heading4" for sub-titles on your pages; this helps search engines understand the hierarchy of the page
  • Keep your content short, concise, and easily scannable (e.g. short paragraphs, bulleted lists, heading styles)
  • Do not rely on bold, italics, or underlines to bring attention to important information; your content should not be too dense to locate important information
  • Never underline content on a website since it could be misconstrued as a broken link
  • Do not use all caps
  • Do not place copy in tables; only use tables for charting out data
  • Keep verb tense consistent; use an active voice
  • Follow the Loyola style guide to ensure uniformity in Loyola’s branding
  • Regularly review and update content; at least one thorough review should be conducted 4x/year and prior to the start of any academic semester
  • Link directly to the course catalogue for information regarding your course offerings rather than duplicating that content on your site


  • Never use “click here” for a link; links should be descriptive (e.g. “Visit the engineering website for more information.” Not: “For more information on engineering, click here.”)
  • When linking to an external website, make the link open in a “new window”


  • Resize photos into a smaller format and optimize them for the web before you upload them to Sitecore. Download the image resizing instructions for more information.
  • When uploading an image, enter a description in the “Alt Text” field. This is extremely important in our efforts to be accessible and 508 compliant.
  • Never put text in an image and do not post fliers; search engines can not crawl that text and people using screen readers will not know there is information in the image; instead, re-write the text onto the actual page
  • Do not use images or logos from other sites; there could be issues with usage rights


  • Lowercase all new pages and files in the Sitecore tree. If there is a space, it will force a %20 in the URL. Break up keywords with hyphens so search engines can better understand what the page is about (e.g. you should name a “Faculty Resources” page “faculty-resources”)
  • If you are no longer using a page, ask Kaitlyn May to archive or delete it; search engines can still crawl and find “orphan” pages
  • Do not have pages buried too deep in your site; it should not take readers more than three clicks to get to the content they’re looking for
  • The content in the right column should support your existing site architecture and should not be used as a primary means of navigation

Past Events

Optimizing Your Site for Better Search Results

The office of web communications held an event on “Optimizing Your Site for Better Search Results” in 2015 with special guest Mike Tirone, ‘08, digital marketing search specialist at R2integrated. Mike discussed creating fresh, relevant content that attracts site visitors and is optimized for search engines.

Watch the recording or download the slides.