Join us on Tuesday, November 6 at 6 p.m. for the DeFrancis Lecture with speaker and vice president of marketing for the Baltimore Ravens, Brad Downs.
The lecture will focus on brand and fan engagement and Downs will discuss some of the ways the Ravens have utilized their brand and other experiential marketing initiatives to engage with fans and grow the Ravens fanbase.
The lecture is free and open to the public; however, registration is required. To register, please use the registration form. For questions, please contact firstname.lastname@example.org.
About the DeFrancis Lecture
The DeFrancis Lecture, presented by M&T Bank, brings to the Loyola University Maryland campus leaders in business who demonstrate entrepreneurial spirit and who are of interest to the academic, business, and civic communities. Additionally, a DeFrancis Faculty Scholar is named who conducts and publishes high-quality research in a business discipline. Richard R. Klink, Ph.D., professor of marketing, is the current scholar and will serve in this position for three years, through June 2019. The lecture and scholar are named in memory of Frank J. DeFrancis, a former member of Loyola’s Board of Trustees