Loyola University Maryland

DeFrancis Lecture

About the Speaker

Brad Downs—Vice President of Marketing at the Baltimore Ravens

Brad Downs, Baltimore RavensBrad Downs, joined the Ravens in 2002, and was promoted to Vice President of Marketing in 2014. He leads the team’s advertising, branding, game entertainment, fan development, promotions and partnership activation efforts. Under Downs’ guidance, the team’s youth initiatives were revamped, led by the creation of RISE, a first-of-its-kind youth football platform to encourage participation in the sport and engage with youth through high school football participants and families. The program engages with over 20,000 youth annually. Additionally, the Ravens boast one of the largest female fan clubs in the NFL, with over 50,000 members. In 2016, the Ravens were recognized by Stadium Journey as the best gameday experience in the NFL. 

Prior to being elevated to Vice President of Marketing, Brad worked as an Account Executive charged with securing corporate partnerships for the Ravens, and also as a Manager of Fan Development in the Marketing department. in 2012, Brad was named the Ravens sales MVP, generating the most new revenue to the team that year. 

Previously, Brad worked as a Regional Marketing Manager for Adelphia Business Solutions in Pittsburgh, PA, where he was responsible for all marketing initiatives for the company’s southern region. Among his primary responsibilities was to manage the naming rights partnership for Adelphia Coliseum, the home of the Tennessee Titans (currently Nissan Stadium). 

In 2016, Brad was named one of the Baltimore Business Journals 40 under 40 honorees, recognizing top executives in Baltimore under the age of 40. In 2017, Brad was inducted into the Robert Morris University Sports Management Hall of Fame. Brad also serves on the board of the Ravens Foundation. He and his wife, Amy, have two sons, Zachary (4) and Carter (2).