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Loyola’s 2nd Busch Lecture to feature founder of Baltimore company

Adam Richardson, founder and chief bureaucrat of The Enigma Bureau
Adam Richardson, founder and chief bureaucrat of The Enigma Bureau

Adam Richardson, founder and chief bureaucrat of The Enigma Bureau, will deliver the 2nd Busch Lecture, Creating Customer Experiences that Matter, on Tuesday, Feb. 4, at 6 p.m. in the 4th Floor Program Room on Loyola’s Evergreen campus.

The Enigma Bureau is a Baltimore-based company that offers coaching and workshops related to innovation, design strategy, and customer insights. Prior to founding The Enigma Bureau, Richardson focused on customer experience innovation at Financial Engines, a financial planning firm. He also worked at Frog Design, a global consultancy agency for 10 years.

Richardson earned his Bachelor of Fine Arts in Industrial Design from the California College of the Arts and his Master of Arts in Humanities from the University of Chicago. He published a book, Innovation X, in 2010, and his articles have been featured in the Harvard Business Review.

“Managing the customer experience is considered to be the latest battleground for organizations seeking competitive advantage,” said Gerard Athaide, Ph.D., professor of marketing. “I believe that this presentation will get students excited about how effectively managing customer experiences can lead to desired outcomes including innovation opportunities, cost reductions, and revenue growth.”

The Anheuser-Busch Foundation has designated Athaide as a Busch Scholar, a faculty member who conducts and publishes high-quality research in a business discipline.

The Busch Lecture, which is supported by the Anheuser-Busch Foundation, aims to feature leaders in business who have led innovative and entrepreneurial initiatives and are of interest to the academic, business, and civic communities.

The lecture is free and open to the public; however, registration is required. For more information and to register, visit