Dr. Rebecca K. Trump
Assistant Professor of Marketing
Sellinger Hall 405
Consumer Psychology and Branding
PhD, University of Arizona.
BS, Georgia State University.
Trump, Rebecca K. (2014), "Connected Consumers' Responses to Negative Brand Actions: The Roles of Transgression Self-Relevance and Domain," Journal of Business Research 67 (9), 1824-1830.
Thomas, Tandy Chalmers, Rebecca K. Trump, and Linda L. Price (forthcoming), "Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect," Journal of Advertising.
Trump, Rebecca K., Stacey R. Finkelstein, and Paul M. Connell (forthcoming), "I Will Risk a Stranger's Money, but Not My Own or My Friend's Money: Effect of Proximity of the Money Source to the Self on Financial Risk-Taking," Marketing Letters.
Trump, Rebecca K., and Merrie Brucks (2012), "Overlap between Mental Representations of Self and Brand ," Self and Identity, 11 (4), 454-71.
American Marketing Association
Association for Consumer Research
Society for Consumer Psychology