Associate Professor, Department of Communication
Twitter: @ppferra
Education
Ph.D. in Communication Studies, University of Miami
Current Research
Religion and Social media - looking at religious influencers and how they use social media to attract followers and create value-driven online communities of faith.
Interests in Emerging Media
The strategic use of social media as part of communications campaign development and execution, and the use of analytics and metrics to evaluate and assess the success of social media efforts.