Loyola Crisis Navigators to offer webinar for small businesses on social media in the COVID-19 era
Loyola’s Center for Innovation & Entrepreneurship (CI&E) and Mindgrub, are sponsoring a free webinar on Tuesday, June 9, at 1 p.m. to help small businesses navigate social media in the COVID-19 era.
Presented in partnership with the Baltimore Small Business Support Fund and Baltimore
Development Corporation Technical Assistance Network, this webinar is a program offered
by Loyola Crisis Navigators, a pro-bono consulting group created by the CI&E to support
Baltimore businesses during the COVID-19 crisis, with a particular focus on aiding
minority-owned and women-owned businesses and entrepreneurs. Mindgrub, which is based
in Baltimore, is a technical agency and creative consultancy that specializes in digital
transformation that was founded by Todd Marks, a 1998 graduate of Loyola.
As part of the webinar, Laura Scruggs, director of marketing at Mindgrub, will share
strategies to keep customers engaged and even gain new customers despite the shutdown.
The session will also cover authentic messaging in support of issues that matter to
stakeholders, including Black Lives Matter. There will be time for discussion and
Q&A.
“Social media is one of the main ways people are consuming information and entertainment
during the pandemic, but many Baltimore businesses and nonprofits have expressed uncertainty
around how to use social media effectively during a crisis,” said Wendy Bolger, founding
director of Loyola’s Center for Innovation & Entrepreneurship. “We hope this webinar
provides businesses with new and impactful ways to connect with their consumers, to
share critical information, and to capture their audience’s attention during this
unprecedented time.”
All Baltimore City businesses and nonprofits are welcome to join this session to learn
tips on maximizing their social media presence to keep their business top of mind
during the pandemic. Businesses can register for the webinar directly on Eventbrite.
For questions about the event, contact innovation@loyola.edu.