General Emerging Media Track

The General Emerging Media Track provides students with a comprehensive, flexible understanding of how emerging technologies shape communication, culture, and strategic practice. Through coursework in digital literacy, AI, UX, analytics, ethics, global media, and media law, students gain a broad foundation that prepares them for leadership roles across a variety of communication and digital media fields.

What You'll Learn

  • Digital Literacy & Critical Analysis
  • AI-Enhanced Media Skills
  • UX Research & Design
  • Global Media Systems & Strategy
  • Analytics & Data Interpretation

Career Outcomes

  • Digital Communications Manager
  • Social Media Strategist or Analyst
  • UX Researcher or UX Strategist
  • Content Strategist
  • Digital Ethics, Policy, or Compliance Specialist

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