Institutional Foundation
A strong and successful brand is only as good as its foundation.
Luckily, Loyola University Maryland’s roots are as strong as they come. Reference this section to ground yourself—and every future brand expression—in who we are, where we're headed, and how we plan to get there.
Our mission, vision, aspiration, and core values inform every institutional decision, including the creative ones.
Our Mission
Why we exist and what we're committed to.Loyola University Maryland is a Jesuit, Catholic university committed to the educational and spiritual traditions of the Society of Jesus and to the ideals of liberal education and the development of the whole person. Accordingly, the University will inspire students to learn, lead, and serve in a diverse and changing world.
Our Vision
Where we're headed and what we aspire to become.With a steadfast commitment to student success, Loyola University Maryland is dedicated to transformational excellence. As a Jesuit, Catholic university, we aim to lead with love and work for justice and aspire to be the best place in the world from which to change the world.
Our Aspiration
The standard we hold ourselves to in pursuit of that vision.Loyola University Maryland will be a preeminent university for student success, an institution that equips students to prosper and achieve significance by living a meaningful life for and with others.
Core Values
Our core values are rooted in the Ignatian tradition and reflected in everything the University does.Beginning with their founder, St. Ignatius Loyola, the Jesuits have always had a distinctive way of looking at life. Their characteristic Ignatian worldview has been shared with hundreds of thousands of people formed by Jesuit teaching and pastoral care. Since its founding in 1852, Loyola University Maryland has adopted and adapted the characteristic emphases of the Ignatian heritage. Today, Loyola continues to preserve its religious heritage and encourages all of its constituents to cultivate and to live by these core values: