Loyola University Maryland

Department of Communication

Specialization: Advertising/Public Relations

This specialization prepares students to promote clients in the business world within agency or corporate settings. Job roles include advertising account executive, advertising media manager, public relations director, media director for a political campaign, and marketing consultant. This curricular specialization includes learning experiences in writing, analysis of case studies, management, and campaigns.

All Communication majors are required to take the following four courses normally completed by the end of Sophomore year:

  • CM 203 - Introduction to Communication
  • CM 201 – Media Writing
  • CM 202 – Digital Tools
  • CM 307 – Fundamentals of Advertising & Public Relations

Intermediate Courses:

Ad/PR majors are required to take a combination of eight 300 and 400-level courses, which include at least three courses under the Ad/PR specialization. Majors may choose a second specialization (see course catalogue for course descriptions).

Advertising/Public Relations Specialization:

  • CM 314 - Communication Research
  • CM 345 - Global Advertising
  • CM 346 - International Public Relations
  • CM 350 - Advertising Copy Writing
  • CM 352 - Graphics II
  • CM 354 - Writing for Public Relations
  • CM 355 - Advertising Management
  • CM 356 - Case Studies in Public Relations
  • CM 357 - Seminar in Public Relations Specialties
  • CM 358 - Social Media in Advertising and Public Relations
  • CM 359 - Advertising Culture and Identity
  • CM 376 - Media Training
  • CM 377 - Media Relations
  • CM 384 - Book Marketing and Promotion

Senior Capstone Course: Students must take one senior capstone course for which all prerequisites are met (see course catalogue for course descriptions):

  • CM 400 - Senior Capstone in Journalism
  • CM 401 - Senior Capstone in Web and Print Media
  • CM 402 - Senior Capstone in Video Production
  • CM 403 - Senior Capstone in Advertising
  • CM 404 - Senior Capstone in Public Relations
Alessia
Students

Alessia

Alessia has been dancing competitively—and for fun—since she was 5 years old. When she came to Loyola, she started the Loyola Irish Step Dance Club

English, Communication
A student writing 'LUM' on a chalkboard, while other doodles can be seen on the chalkboard
Academic Opportunities

Beyond the classroom: Adobe MAX Creativity Conference

Loyola students get the opportunity to attend Adobe MAX-The Creativity Conference where they reflect on their passions and aspirations.