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Richard Robert Klink

Professor of Marketing, DeFrancis Faculty Scholar
Richard Klink


Richard R. Klink is a Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management. He received his Ph.D. and MBA in marketing from the University of Pittsburgh and BSBA in accounting from Duquesne University. His research interests include customer experience management and product development/management with a focus on branding issues. His current teaching interests are in the areas of marketing strategy and customer experience management. He embraces active learning in his courses. For instance, he has taken students to Disney World to study customer experience management and Europe to learn international marketing from companies such as BMW, Lloyd's of London, and The Economist.

Academic Degrees

Ph D, University of Pittsburgh
MBA, University of Pittsburgh
BS, Duquesne University

Representative Publications

Klink, Richard R., Zhang, Jason Q. and Gerard A. Athaide (2021), "Measuring Customer Experience Management and Its Impact on Financial Performance," European Journal of Marketing, 55 (3), 840-867.

Klink, Richard R., Zhang, Jason Q., and Gerard A. Athaide (2020), “Designing a Customer Experience Management Course,” Journal of Marketing Education, 42 (2), 157-169.

Athaide, Gerard A., Zhang, Jason Q., and Richard R. Klink (2019), “Buyer Relationships when Developing New Products: A Contingency Model,” Journal of Business & Industrial Marketing, 34 (2), 426-438

Klink, Richard R. and Lan Wu (2017), “Creating Ethical Brands: The Role of Brand Name on Consumer Perceived Ethicality, Marketing Letters¸28 (3), 411-422

Truong, Yann, Richard R. Klink, Geoff Simmons, Amir Grinstein and Mark Palmer (2017), “Branding Strategies for High-technology products: The Effects of Consumer and Product Innovativeness,” Journal of Business Research, 70, 85-91.

Timsit, Jean-Philippe, Annick Castiaux, Yann Truong, Gerard A. Athaide, and Richard R. Klink (2015), “The effect of market-pull vs resource-push orientation on performance when entering new markets,” Journal of Business Research, 68, 2005-2014.

Klink, Richard R. and Lan Wu (2014), "The Role of Position, Type and Combination of Sound Symbolism Imbeds in Brand Names," Marketing Letters, 25 (1), 13-24

Truong, Yann, Klink, Richard R., Fort-Rioche, Laurence and Gerard A. Athaide (2014), "Consumer Response to Product Form in Technology-Based Industries," The Journal of Product Innovation Management, 31 (4), 867-876.

Klink, Richard R. and Gerard A. Athaide (2014), "Examining the Brand Name-Mark Relationship in Emerging Markets," Journal of Product & Brand Management, 23 (4).

Wu, Lan, Klink, Richard R. and Jiansheng Guo (2013), "Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism," The Journal of Marketing Theory and Practice, 21 (3), 319-329.

Athaide, Gerard A. and Richard R. Klink (2013), "Creating Global Brand Names: The Use of Sound Symbolism," Journal of Global Marketing, 25 (4), 202-212.

Klink, Richard R. and Gerard A. Athaide (2012), "Creating Brand Personality with Brand Names," Marketing Letters 23 (1), 209-217.

Klink, Richard R. and Gerard A. Athaide (2010), "Consumer Innovativeness and the Use of New vs. Existing Brand Names for New Products," The Journal of Product and Innovation Management, 27 (1), 22-31.

Professional Memberships

Academy of Marketing Science
American Marketing Association