Marketing

Loyola's marketing department offers courses in both the undergraduate and graduate business programs. Undergraduate students can earn a BBA degree with a Marketing Major, as well as general business minor with a concentration in marketing. For graduate students who are enrolled in the part-time MBA program, a marketing specialization is offered.

The marketing discipline is designed to prepare students for the many opportunities in the field of marketing. The study of marketing includes an introduction to marketing, personal selling and sales management, consumer behavior, customer analytics & research, marketing strategy, and many exciting electives such as digital marketing, content marketing, sports marketing, marketing communications, new product development, customer experience management, among others. These courses are designed to provide our students with the appropriate knowledge and skills to understand the function of marketing in the firm and in society and to be effective decision makers. In addition to offering cutting-edge courses, the marketing program stresses an experiential and hands-on approach to teaching. Our professors use high-impact-practices (HIPs) (e.g., projects, learning communities, study tours, and simulation games) to teach and engage the students. A few of our classes also aim to train our students to earn professional certifications in the areas of digital marketing and marketing management.

Loyola’s marketing program consistently enjoys top national rankings, including being placed as high as No. 29 in national ranking of “Marketing in undergraduate Business Programs” (2024)

Find more Marketing Department's & Sellinger's Rankings & Accolades here.

Contact Us

Guangzhi (Terry) Zhao, Ph.D.
Department Chair, Marketing
Associate Professor of Marketing
Sellinger Hall 412
410-617-2693
gzhao@loyola.edu

Debra Mitchell
Program Assistant
Sellinger Hall 418
410-617-2357
dmitchell4@loyola.edu