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MBA Specialization in Marketing

The Loyola MBA specialization in marketing explores the components of marketing management, including marketing strategy, consumer behavior, customer experience, sales management, digital marketing and analytics, and international marketing.

To earn this specialization, students complete three marketing electives. Course offerings may include:

  • Consumer Behavior
  • Customer Experience Design and Delivery
  • Customer-Focused Innovation Management
  • Digital Marketing and Analytics
  • Emerging Trends in Global Marketing
  • International Study Tour: International Marketing
  • Strategies for Marketing Communication
  • Special Topics in Marketing*

* Special topics courses in marketing are updated by academic year or term to discuss contemporary issues in marketing and to meet the needs and requests of students.

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MBA Specializations

In addition to marketing, our Professional’s MBA program can be customized for four other specializations:

Loyola’s rigorous curriculum and focus on real-world business problems demanded new avenues of thought, enhanced my natural inclinations, and transformed me into an adaptable leader.
I come from a technical background, and I have the management experience, but the Loyola MBA provided a way to blend the two.
All the classes I took, all the professors I learned from and all the fellow colleagues I worked with enriched my education and left me with a piece of knowledge I didn’t have before.