MBA Marketing

The MBA in marketing specialization prepares students to master the components of marketing management. Topics include marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing.

Marketing MBA Curriculum & Course Information

The Professional's MBA Marketing specialization requires students to complete three elective courses (9 credits) at the upper level. Select three of the following courses:

GB 719 - Independent Study
GB 741 - Consumer Behavior
GB 744 - New Product Development and Management
GB 746 - Strategies for Marketing Communication
GB 747 - Special Topics in Marketing
GB 748 - International Marketing *
GB 743 - Services Marketing and Management

* May be offered as a study tour. Only one study tour course can be used to satisfy the MBA marketing specialization.

Special topics courses are also available for the marketing specialization that are not listed specifically in the course catalogue. Special topic MBA marketing subjects are updated by academic year or term to discuss contemporary issues in marketing and to meet the needs and requests of students.

MBA Specializations

In addition to Marketing, our Professional’s MBA program can be customized for seven other specializations:

Loyola’s rigorous curriculum and focus on real-world business problems demanded new avenues of thought, enhanced my natural inclinations, and transformed me into an adaptable leader.

—Awais Akbar ’08

I come from a technical background, and I have the management experience, but the Loyola MBA provided a way to blend the two.

—Martin Feinkeng ’07

All the classes I took, all the professors I learned from and all the fellow colleagues I worked with enriched my education and left me with a piece of knowledge I didn’t have before.

—Mike Barberio ’10